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A form of communication that is aimed at influencing the attitudes,perspective and emotions of people or communities toward some cause or position by presenting only one side of an argument
Propaganda
The number of ways on how to persuade people to buy products or services
Propaganda Techniques
A technique technique that shows the product’s best featurs,tells half truths,and omits its potential problems
Card stacking
The use of deragatory language or words that carry a negative connotion when describing an enemy
Name calling
The use of common people to sell or to promote products or service
Plain Folks
This is the use of words or ideas that evoke a positive emotional response from an audience.
Glittering Generalities
This is the use of flattery ir insincere compliments designed to get the audience on the side of the speaker
Soft Soap
This is technique that persuades people by showing them that everyone else are doing the same thing
Bandwagon
A technique wherein a famous or seemingly authoratige person recommends a product or service and vouches for its value
Testimonial
The technique ‘transfer’ is also known as
Association
This is technique of projects positive or negative qualities of a person,quality,object,value,to another
Transfer
This is used to reduce crucial issues to basic iseas and packages them with catchy slogans and images
Simplification
This technique uses words attempting to influence an audience by usjng emotional appeal or strategies
Loaded words