Product Planning

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7 Terms

1
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product mix

consists of all of the product lines offered by an organization

2
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product line

a group of closely related product items sold by a business

3
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product item

a specific product that has a unique brand, model, or size within a product line

4
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Product Width

The number of different product lines a business manufactures or sells

5
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Product Depth

The number of items offered within each product line

6
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Line Extension

development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs or a new target market

7
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Product Modification

changing one or more of a product's characteristics to give a new look but target the SAME market