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SOCIAL PSYCH
how we think about, influence, and relate to others
Attributions
how ppl explain behv & mental processes of themselves & others
Dispositional attribution
person’s internal qualities –personality
Situational attribution
external circumstances
Attribution theory
we explain behaviors by crediting the situation or the person’s internal disposition (personality)
Fundamental attribution error:
Tendency to blame a person’s disposition (personality) and not consider the situation (that guy cut me off b/c he’s a jerk – not that his wife could be in labor)
Actor-observer bias:
when its others – blame the person, when its you, blame the situation
Self-serving bias
self only – our successes are bc we’re awesome, our failures are someone else’s fault
Self-fulfilling prophecy
a belief that leads to its own fulfillment (I expect you all to pass, you know this, you study – fulfilling my prophecy)
Social comparison:
we evaluate ourselves based on comparisons to society and social circles
Upward comparison
compare to ppl you think are better then you (I want to be like them)
Downard comparison
compare to someone you think is worse off than you (at least I don’t have it as bad as them)
Relative deprivation
judge what we are lacking relative to others
Explanatory Style:
how ppl explain good and bad events in their lives and others – either optimistic (pos) or pessimistic (neg)
External locus of control
chance / outside forces control your fate
Internal locus:
control your own fate
Mere exposure effect:
repeated exposure to novel stimuli increases liking of them (the more time you spend around something the more you like it)
Attitude formation and change:
Stereotype: generalized concept about a group (a label)
Reduces cognitive load (mental effort) when making decisions
Usually the basis of prejudice and discrimination
Prejudice
neg. reaction towards a person/group w/o any advance experience w/ that group (a belief / emotion)
Discrimination
different treatment of a person/ group than how you would treat others (a behavior)
Implicit attitudes
unconscious bias
Ingroup bias
tendency to favor our own group
Ethnocentrism
tendency to see your own group as more important than others
Outgroup homogeneity bias:
perception that out-group members are similar, while the in-group members are diverse
Just-world phenomenon:
tendency for ppl to believe that the world is just and therefore ppl get what they deserve (homeless ppl)
Belief perseverance
stick to your original belief even when given evidence to disprove it
Cognitive dissonance
two opposing thoughts conflict w/ each other, causing discomfort (dissonance), which makes us find ways to justify the situation (cult that was going to be abducted by aliens, smokers)
Social norms
define expectations & roles for individuals and social situations
Social influence theory
ppls thoughts and actions are influenced by others
Normative social influence
we conform to gain approval or to not stand out from the group (be part of the norm)
Informational social influence
e conform to others b/c we think their opinions must be right (change answers to math hw)
Elaboration likelihood model
2 ways to persuade
Central route to persuasion
change
people’s attitudes through logical arguments and explanations. Leads to long term behavior change
Peripheral route to persuasion
change people’s attitudes through incidental cues (like a speaker’s attractiveness). Can also use emotional appeals. Leads to temporary behavior changes
Halo effect
overall impression of a person / thing is influenced by a single pos. trait or characteristics
Foot in the door phenomenon
complying w/ a small request then leads to going along w/ a larger request (can I have $5? Yes. Now can I have $25?)
Door in the face phenomenon:
a large request is turned down, when then leads you to be more likely to comply w/ a small request (can I have $100? Heck no! How about $20? Okay)
Conformity:
change in a person’s behv to more closely match the group classic experiment – showed lines of different lengths, confederates gave wrong answers to see if others would go along w/ it
factors influence conformity:
Person is insecure
Group has 3 or more ppl
Group is unanimous
Person admires group
Person has no prior commitment to a response
Others observe their behavior
Cultural expectations (collectivistic)
Obedience
complying w/ an order or command - classic experiment: participants were to “teach” another individual using shocks. ~65% of participants would administer lethal shocks to another person simply b/c they were told
factors that influence obedience:
Proximity of authority figure
Legitimacy or prestige of the figure
Distance from the victim
Role models for defiance
Culture influences
conformity and obedience:
Collectivistic
encourages social and group ties (more conformity / obedience)
Individualistic:
Encourages individuality (less conform / obedience)
Group polarization
the more time spent w/ a group the stronger their thoughts / opinions will become (must have same opinion already)
Groupthink
desire for harmony w/in a group leads to everyone going along w/ the same thinking, ignoring other possibilities or bad ideas
Bystander effect (diffusion of responsibility)
the more ppl around the less likely we are to help someone in need (Kitty Genovese)
Deindividuation
loss of self-awareness and self-restraint occurring in group situations that encourage anonymity (mob mentality)
Social loafing
tendency for ppl in a group to exert less effort when pooling their effort together (tug of war)
Social facilitation
perform better on simple or well learned tasks in the presence of others
False-consensus effect:
we overestimate the degree to which everyone else thinks / acts the way we do
Superordinate goals:
two or more groups work together to achieve a common goal, creates cohesiveness
Social trap
ppl put their own needs before the group needs, results in bad outcome (choose 5 or 15 demo)
Industrial / Organizational Psych:
psych of work – best practices, relationships in the workplace or w/ company, how you feel about job (burnout)
Altruism (prosocial behavior)
unselfish interest in helping other ppl – happens bs of Social reciprocity norm and social responsiblity norm
Social reciprocity norm
we give so we can get (help me and I’ll help you)
Social responsibility norm
act in ways that benefit the community (moral sense of good)
STANFORD PRISON EXPERIMENT (ZIMBARDO):
classic “experiment” where individuals were assigned to be guards / prisoners. w/in days they took on their roles and went too far. Highly unethical
Psychodynamic explanation:
personality is largely unconscious, and shaped from early childhood experiences
id
our hidden true wants and desires (devil on your shoulder) our moral conscious (angel on your shoulder)
superego
our moral conscious (angel on your shoulder)
ego
part of the mind / personality that deals w/ every day reality – what ppl see – mediates bw the id and super ego (its you!)
Defense mechanisms
egos attempt to protect your from threats
Repression
push memories back into the unconscious mind (sexual abuse is too traumatic to deal w/ so you repress it)
Regression:
go into an earlier development period in the face of stress (during exam week you start to suck your thumb)
Denial
Rationalization:
Displacement
Projection
Reaction formation:
Sublimation:
Projective Tests:
Traits
enduring personality characteristics, people can be described by these – have strong or weak tendencies. They are stable, genetic, and predict other attributes.
BIG FIVE personality
(acronym OCEAN) You vary on each of these: Extraversion,Conscientiousness,Openness,Agreeableness,Neuroticism
Openness
high levels = imaginative, independent, like variety; low = not open to change
Conscientiousness:
organized, careful, disciplined; low = disorganized and messy
Extraversion
high levels = sociable, likes being center of attention, meeting new ppl - (opposite is introversion: shy, timid, reserved)
Agreeableness:
high levels = soft hearted, trusting, helpful; low levels = suspicious, not a team player
Neuroticism
(emotional stability): high levels = mood swings, easy to stress; low = emotional stable, handles stress
Personality inventories
special name for a test that uses factor analysis: statistical procedure used to identify similar
Humanistic explanation:
Emphasized personal growth and free will.
Self-actualization
Emphasis on unconditional positive regard: attitude of acceptance regardless of circumstances
Self-actualization:
fulfilling your full potential as person – self-actualized ppl are self aware, caring, spontaneous, open, secure
Social-cognitive explanation:
Behavior is a complex interaction of inner process and environmental influence – which influences personality
Emphasizes conscious awareness, beliefs, expectations, and goals
RECIPROCAL DETERMINISM:
interaction of behavior, cognitions, and environment make up you.
{Joe is shy which makes him anxious in social situations (personal factor) – he just moved to a new school (environment) – so he doesn’t talk to others much during lunch and bw classes (behavior). These factors reinforce each other.}
Self-efficacy:
belief that one can succeed, so you ensure you do through actions - this influences your
Self-concept
how you view yourself in relation to others – which influences your triangle and self-efficacy
INSTINCT THEORY:
innate, fixed patterns in response to stimuli (nest building, mating) (explains animal motivation)
DRIVE REDUCTION:
physiological need creates aroused tension (drive) that motivates you to satisfy the need (driven by homeostasis: equilibrium). “I’m hungry, I seek out food to decrease my hunger”
Approach approach conflict:
win – win situation; conflict is which win you have to choose (you can eat out at ONE of your two favorite restaurants – you can only choose one though)
Approach avoidance conflict:
win – lose situation; outcome has positive and negative aspects – conflict is you having to deal with it
Avoidance avoidance conflict
lose – lose; both outcomes are bad but you have to choose one (clean your room or do your homework)
SELF-DETERMINATION THEORY:
motivated intrinsically or extrinsically
Intrinsic motivation:
inner motivation – you do it b/c you like it
Extrinsic motivation
motivation to obtain a reward (trophy)
INCENTIVE THEORY:
driven by external rewards (extrinsic motivation)
AROUSAL THEORY:
sometimes we’re driven to increase arousal through curiosity, experimentation, thrill seeking – 2 associated theories:
YERKES DODSON LAW):
: humans seek optimum levels of arousal –easier tasks requires more arousal, harder tasks need less. Best is moderate levels
SENSATION SEEKING THEORY:
need a varied amount of novel (new) experiences to be happy, so we seek it out – 4 types: , thrill-seeking, experience-seeking, and disinhibition, and boredom
Experience seeking:
(desire to try new things)
Thrill / adventure seeking
attraction to risky things (sky diving)