BRAINSTORMING

Qualitative

focuses on understanding concepts and experiences through non-numerical data gathered through interviews and observations.

smaller sample sizes

upon interpretation

focuses on coding, theming, and interpretating narrative

Quantitative

specifically measures the variables, test hypothesis and theories using numerical data from data collection using experiments and questionnaires and result seeking through statistical tools.

Mixed method

particularly useful when research requires a multifaceted approach that can simultaneously explore trends in data and nuances of experiences

It is an intentional combining of both quantitative and qualitative research methods to achieve a common research goal.

Triangulation

This involved comparing results from quanti and quali strands to confirm findings and enhance the validity of the study

Research problem

a topic you would like to address, investigate, or study, whether descriptively or experimentally.

It is the focus or reason for engaging in your research

personal experiences
various theories
related literature
reproduction

Common research problems

size

“is your topic carefully stated in a way that sets out the limit of your study?”

Have you focused your research on a way that will keep you on track?”

Scope

“have you defined this in terms of population and sample or setting and case?”

Time

“Have you made a calculated guess at the length of time this study will take?”

“Can you fit this study around your other work, family, or community commitments?”

“can you meet the deadlines?”

Resources

“can you obtain the financial, administrative, and material, and personnel required?”

Skill

“Do you have the data-gathering and analytic skills to conduct this study?”

Access

“Have you considered whose permission you will require and how you will get it?”

Prior Knowledge

“How well do you know the field within which this topic sits?”

“How familiar are you with the research, theoretical, and methodological literature around this topic"?”

Motivation

“Will this topic hold your interest for the required length of time?”

Brainstorming

•According to Miro 2025, it is a creative thinking technique for coming up with new ideas and solving problems.

Teams use this ideation method to encourage new ways of thinking and collectively generate solutions

Brainstorming IDEOU perspective

In the perspective of IDEOU, 2025 the creative process contains multiple cycles of iteration- with each phase move closer to a refined solution.

Divergence

teams go to wide lengths to find insights and generate new insights

Convergence

teams narrow their focus by refining ideas and synthesizing information.

Mind mapping

helps to organize quickly in a creative and visual way. It shows how ideas are connected around in main topic, making it easier to remember and understand.

Concept map

helps show the relationship between the ideas in a logical order. Useful for explaining complex topics and seeing how one concept leads to another.

Invites diverse viewpoint

importance of brainstorming where

brainstorming together your ideas may evolve into something that is fresh and effective

Increase critical thinking

importance of brainstorming where

•Harvard Business Review suggests that brainstorming is important because it requires team members to think critically to solve a certain problem or create something innovative.

Sparks creativity

importance of brainstorming wherein

•The benefits of brainstorming include an opportunity to pull the jumbled ideas from your head and get them out – either audibly or on paper.

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•Seeing or discussing these ideas can help you give them detail and shape, increasing the likelihood of finding something innovative.