unit 2

Communication

is successful only when the receiver understands an idea as the sender intended it.

Feedback

helps sender know that the message was received and understood.

Audience oriented

concentrated on looking at the message from the receiver's perspective.

Adapting your message

involves thinking of the right words to use in your message.

Profiling the audience for a business message

helps the writer identify the appropriate tone, language, and channel.

Audience benefits

focuses on the statement, 'register now to lock in your preferred travel dates.'

Jargon

only used when the audience will understand it.

Channel

the medium over which the message travels.

Empathy

increases the likelihood of a successful message and occurs when writers put themselves in the audience's shoes when creating the message.

Researching the topic

is the second phase of the 3×3 writing process.

Brainstorming to generate ideas

involves recording ideas without judging them.

Scientific experiment

presents price choices with controlled variables and is the best research method for determining the price point at which builders would switch to a new product.

Poor organization

is the greatest failing of business writers according to communication experts.

Scratch list for a message

is a list of the general topics you wish to include.

Indirect strategy

is used for sensitive messages.

Recommended max number of words per sentence

is 20 words.

Variety of sentences

rather than one repeated sentence pattern, make messages compelling and effective.

Balance of shorter and longer sentences

within paragraphs helps business writers avoid monotony.

Careful writers

label main ideas because readers prefer to have main ideas already identified for them.

Evaluating

is the process of analyzing whether the message achieves its purpose.

Slashing wordy expressions

involves clarifying and shortening vague expressions.

Redundant expression

is exemplified by 'let's not repeat our competitors' mistakes again.'

Microblogging

involves short messages expressed on social media.

KISS

stands for 'keep it short and simple.'

Cliche

is exemplified by 'think outside of the box.'

Words that should be used sparingly in business writing

include 'definitely,' 'quite,' 'actually,' 'extremely,' and 'totally.'

Listed items

should reflect parallel structure, meaning should be expressed using the same grammatical structure.

Making writing clear

by using specific verbs, concrete nouns, and vivid adjectives helps in revision.

Typing a sentence in all capital letters

is NOT an effective way to create emphasis.