EFFECTIVE COMMUNICATION 1ST QTR

Ethos

credibility

pathos

emotion

logos

logic/reason

aristotle’s

speaker-speech, effect of message to audience

shannon-weaver’s

channel and noise

berlo’s smcr

source’s knowledge

barlund’s

continuous

berlo’s

experience

linear

one-way process (speech)

interactive

 two-way process with feedback (passing information/s)

transactional

simultaneous, ongoing process, both parties are senders and receivers (conversational)

Physical Barriers

 noise, walls, poor environment, distance, lighting

Cultural Barriers

different cultural backgrounds, values, beliefs, language

Organizational Barriers

info overload, ineffective communication, lacks clarity, choice of words

Psychological Barriers:

interest, attention, concentration, emotions, opinions

language barriers

terminologies, accents, dialects, vocabulary, grammar, context

Communicare (Latin)

“to share”

communicatio

“sharing”

transitional devices

connects ideas to create a flow

conjunctions

a word used to connect clauses or sentences or to coordinate words in the same clause