Chapter 4: Marketing with Facebook

Flashcards covering Facebook demographics, posting strategy, Meta Verified, audience building, post components, Meta AI, content strategy, engagement, ads manager, targeting, ad formats, budgeting, measurement, Facebook Zero, trust/trends, and notable events.

What is Facebook's largest age group by audience size in 2024?

25-34 years old.

What percentage of Facebook users are female?

60.9%.

How many monthly active users does Facebook have?

3.05 billion.

Name the top five countries by Facebook audience size.

United States, Mexico, Brazil, India, and Indonesia.

What percentage of Facebook users visit daily?

64.1%.

What percentage of users access Facebook via mobile?

98.5%.

What is the best time to post on Mondays on Facebook?

8 a.m. to 1 p.m.

What is the best time to post on Tuesdays on Facebook?

8 a.m. to 2 p.m.

What is the best time to post on Wednesdays on Facebook?

8 a.m. to 1 p.m.

What is the best time to post on Thursdays on Facebook?

8 a.m. to 12 p.m.

What are the best days to post on Facebook?

Mondays through Thursdays.

What are the worst days to post on Facebook?

Sundays.

What does Meta Verified badge indicate?

A verified badge authenticated with a government ID and selfie video.

What protection does Meta Verified offer against impersonation?

Proactive account monitoring for impersonators.

What kind of support does Meta Verified provide for common issues?

Access to a real person.

How does Meta Verified affect visibility?

Increased visibility and reach with prominence in search, comments, and recommendations.

What exclusive features does Meta Verified offer?

Exclusive features to express yourself in unique ways.

What is the first step to building an audience on Facebook?

Invite people you know to like your page.

Which actions help grow your audience according to the notes?

Follow industry thought leaders and invite them to like your page; invite existing customers to like your page.

What is the ideal length for Facebook post text?

140 characters or fewer.

Which media types tend to yield higher engagement on Facebook posts?

Photos and Videos (Videos are a dominant force).

What is the recommended number of hashtags per post?

1-3 hashtags.

What is AI Meta AI Imagine?

A text-to-image generation feature that creates AI-generated images across platforms.

What is the Rule of thirds in Brand Behavior?

A content strategy guideline mentioned in the lecture.

Which two consumer actions have 83% preference for brands on social media?

Responding to questions and joining conversations.

What percentage of consumers like brands to talk about timely events?

66%.

What percentage of consumers like brands to use GIFs?

58%.

Name a few key Facebook content strategies mentioned.

Post at optimal times; go Live; use emojis; ask questions.

Name two common Facebook ad formats.

Carousel and Video (also Stories, Slideshow, Collection, Messenger Ads, etc.).

What is Facebook Zero?

A period when average engagement and organic reach are down, often due to increased emphasis on advertising.

What recommendations accompany Facebook Zero?

Post less frequently; post valuable, engaging content; target a specific audience; post timely topics; use storytelling; post more video; experiment with Messenger; diversify to other platforms.

What event in 2016 eroded trust in Facebook?

Cambridge Analytica’s data harvesting of 87 million users.

What hearing did Mark Zuckerberg face regarding privacy and business model?

A U.S. Senate hearing.

What is the Meta Ads Manager used for?

To create, manage, target, budget, and measure Facebook and Instagram ads.

Where can you access the Meta Ads Manager tool?

https://www.facebook.com/business/tools/ads-manager