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Generalisability
Diverse sample (men & women, ages 20–81, varied ethnicities) → representative.
Reliability
Standardised lab procedure (same prods, same script) → replicable, consistent results.
Application
70% obeyed to 150V → supports agentic shift; explains real-life obedience (e.g., WW2 soldiers).
Internal validity boost
Screening prevented demand characteristics (participants unaware of Milgram’s study).
Ethics
Safeguards added → shocks capped at 150V, real shock reduced to 15V, screening for mental health issues.