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Founder of Behavior Modification
B.F. Skinner
Basis of Behavior Modification
Operant conditioning — behavior is shaped by reinforcement and punishment.
Positive Reinforcement
Stimulus added → behavior increases (reward).
Negative Reinforcement
Stimulus removed → behavior increases (relief).
Punishment
Stimulus added or removed → behavior decreases
Reinforcement Rule
Reinforcement must come immediately after the target behavior
Goal of Behavioral Techniques
Increase desirable behavior using immediate, consistent rewards
Assessing Problem Behavior
Consider frequency, magnitude, and duration of the behavior
Multicultural Implications
Works well in directive, action-oriented cultures (Arab, Asian, Latino, African descent)
Premack Principle Definition
Preferred activity is used as a reward for completing a less preferred behavior.
How to Implement Premack Principle
Assess preferred activities
Explain rule: preferred activity only after target behavior
No partial credit — must complete task first
Variations of Premack Principle
Can be paired with a token economy.
Usefulness of Premack Principle
Helps with food refusal, ADHD.
Limitation of Premack Principle
Sometimes low-probability behaviors act as reinforcers for high-probability ones.
Behavior Chart Definition
Tracks and reinforces specific behaviors at set points throughout the day
Tracks and reinforces specific behaviors at set points throughout the day
Define specific behaviors
Rate on a set schedule
Share results
Determine rewards and consequences
Usefulness of Behavior Charts
Improves classroom behavior, encourages obedience, and tracks progress easily
Token Economy Definition
Clients earn tokens for desired behaviors, then exchange for rewards
How to Implement Token Economy
Identify target behaviors
Create clear rules
Choose tokens and reinforcers
Set token “prices”
Track and exchange consistently
Variations of Token Economy
Response cost, mystery motivator, self-monitoring, group or individual use
Usefulness of Token Economy
Used for disruptive behavior, ADHD, emotional issues, phobias, and school participation
Criticisms of Token Economy
May lower intrinsic motivation and not generalize to real-world behavior
Behavioral Contract Definition
Written agreement between two or more people specifying behavior goals and consequences
Strength of Behavioral Contracts
Promotes consistency and accountability
How to Implement Behavioral Contract
Identify target behavior
Discuss and draft contract
Include details (goals, reinforcements, consequences, follow-up)
Sign and review progress
Modify as needed
Variations of Behavioral Contracts
One-party, two-party, quid pro quo, self-contracts
Usefulness of Behavioral Contracts
Builds new behaviors, reduces unwanted behaviors, improves academic/social skills, used in schools, prisons, hospitals, and treatment settings