Harnessing ICT: Empowering Online Marketing and Digital Citizenship

Vocabulary flashcards covering ICT, digital citizenship, and ICT-enabled online marketing from STEFTI notes.

ICT (Information and Communication Technology)

All digital tools and systems used to send, receive, store, and manage information (e.g., computers, phones, internet, apps).

Digital Citizenship

Using technology and the internet in a respectful, responsible, and safe way.

Digital Footprint

The trail of data you leave online—posts, searches, clicks, and shares.

Online Marketing

Marketing products or services over the internet using ICT tools.

Advertising and Promotion

Use of digital ads on social media, search engines, and websites to promote products.

Content Creation

Producing visuals, videos, blogs, and infographics for marketing campaigns.

Data Collection and Analysis

Tracking customer behavior, website visits, and ad performance using analytics.

CRM (Customer Relationship Management)

Tools like chatbots, emails, and CRM systems to manage customer interactions.

E-Commerce Operations

Selling products/services online through websites and apps.

Email Marketing

Sending newsletters, promos, or updates to potential and existing customers.

Social Media Management

Managing brand presence and engagement on platforms like Facebook, TikTok, Instagram.

SEO (Search Engine Optimization)

Improving website visibility on search engines through keywords and content.

Mobile Marketing

Reaching users via SMS, mobile apps, and mobile-friendly websites.

Brand Building

Using digital platforms to create, promote, and maintain a strong brand image online.

Digital Etiquette

Using respectful language and behavior online.

Digital Access

Everyone should have equal access to technology.

Digital Literacy

Knowing how to find, evaluate, and use digital information.

Digital Communication

Sending messages properly through email, chats, or social media.

Digital Law

Following online rules (e.g., no hacking, no plagiarism).

Digital Rights and Responsibilities

Right to express online, but also duty to be respectful and legal.

Digital Health and Wellness

Taking care of well-being online (limit screen time, avoid cyberbullying).

Digital Security

Protecting devices and personal information from threats.

Digital Commerce

Buying and selling safely online.

Active Digital Footprint

Information you actively share online.

Passive Digital Footprint

Data collected about you without active sharing (e.g., cookies, location data).

Privacy

Control over your personal information and who can access it.

Phishing

Attempts to obtain sensitive data via deceptive emails or messages.

Malware

Malicious software that can harm devices or steal information.