MIL WEEK 5-6 (People media)

• refers to persons that are involved in the use, analysis, evaluation and production of media and information

People media

• They are the MEDIA itself. The person serves as the medium for another person to learn or acquire new knowledge 

People as media

• These are individuals who serve as channels of information dissemination.

People as media

• You are considered This when you are highly exposed to an activity using media. They are the source of viable interpretation of messages for lower-end media users and oftentimes the opinions are accepted by a group.

Opinion leader

It explain the role of opinion leaders in developing consciousness among lower-end users of media.

Two step flow communication model (1944)

• These are People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others

Citizen journalist

Journalist that uses  social media to make  their content available to  more people

Social journalist

is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community. This is when a group of people or a crowd is solicited for information by certain entities or institutions.

Crowdsourcing

It is also called collective mobilization

Crowdsourcing

• company founded by Stephen Kaufer, it's an American online travel company that operates a website and mobile app with user-generated content and a comparison-shopping website. It is the world's largest travel site*,

Trip advisor

• is a community-driven GPS and navigational app that guides you through the shortest route possible while driving. It works on a smartphone and can help you find directions and avoid traffic jams. It provides real-time directions that are adjusted on-the-fly to account for various types of potential obstacles.

Waze

are applications allowing several people to collaborate, modify, extend, or delete the contents or structure of a particular page devoted to a topic or content. Unlike blogs, it has no defined writer or author and has "little implicit structure, allowing structure to emerge according to the needs of the users.

Wikis

These people are media practitioners, they provide information coming from their expert knowledge or first- hand experience of events. These are people who manipulate behind the lens and pen.

People in media

• are those involved in the media forms that they are primarily engage in - print, broadcast, film, new media, and gaming.

People in media

• These are people who underwent  training in journalism writing. Equipped  with the fundamental and significant  knowledge and strategies in writing news  and stories based on real events in the  community; written for the people in the  community.

Print journalist

• They generally report in  newspaper and magazine.

Print journalist

• They are physically and  emotionally attached to their high-  end cameras which they use to  capture important scenes and  events from the surroundings  which carry with it stories that  give impact to the society as a whole. 

Photo journalist

• They are who we often see on television, giving us updates on the local, national and world events. They are skilled not just in journalism but also in public speaking. 

Broadcast journalist

• who have abilities in accessing, evaluating and producing information using several forms of media.

Broadcast journalist

• proficient in the use of technology, especially computers

Tech savy

• able to be believed, capable of being believed; plausible. Worthy of confidence; reliable.

Credible

Mostly, they make use of social networking sites to connect to the masses for easy and wider dissemination of their reliable news stories

Broadcast journalist

• knows how to use a range of technology; able to change or to do different things

Flexible

• appeals to the senses of different people

Charismatic

• in the know of the latest information

Updated

expressing oneself easily in clear and effective languag

Articulate

 The proponents of the theory of two flow communication are

Paul Lazarsfeld and Elihu Katz