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Effortful Processing
requires active work and attention to retain information
Automatic Processing
unconscious encoding of information (like just knowing your route home from school)
Levels of Processing Model
depth at which information is thought about
Shallow Encoding
focuses on surface characteristics of information
relies on repetition and results in memories that are less likely to be retained over time
Structural
focuses on the physical structure of information
ex : bullet points, highlighted words, bolded text
Phonemic
focuses on the auditory aspects of information
ex : how words sound rather than what they mean
Deep Encoding
focusing on informations meaning and connecting it to existing knowledge
creates durable and easily retrievable knowledge
Chunking (grouping)
grouping individual pieces of information together to make it more retainable
Categories (grouping)
grouping related items together into categories
Hierarchies (grouping)
a system of ranked categories or levels
organized into core concepts
Mnemonics
used to improve memory by using patterns, vivid images, or rhymes
Method of Loci
associating items to be remembered with specific physical locations