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Pattern Correlation
a process when you see a misspelled word but you still understand the meaning of the word
Left Brain Traits
language, logic and details
Two Parts of Memory
storage and recall
Creativity
expression of uniqueness and process of gathering something new
Creation
something original that has a value
Innovation
process of taking a creation and turning it into something that has significant value or is profitable
Original
something that is said to be new
Benchmarking
one hospital compares their practices to a hospital considered to be the best
Multidisciplinary Effort
organization identifies a complex problem, problem is divided into parts. four possible solutions
Insight
ability to look a complex problem and see though the maze
Camelot
a process in problem identification with idealized situation, comparing real solution to ideal solution
Squeeze and Stretch Method
squeeze; find its basic components
stretch; attempt to find the scope of problem
Assumption Reversal
recognize the limitation of solution
Analogy
developing alternatives comparing two things that are dissimilar
Contrast Association
develop dissimilarities (Black/White)
Ingenuity
ability to devised methods to make work easier, faster, and better
Edison Technique
technique that solves by inventing new alternatives
Direct Analogies
facts or knowledge from field is used to solve problem of another field
Perceptual
road block to creativity, prevents seeing the obvious
Music
puts analytical side of brain to sleep; intuitive side of brain
Expertisis
biggest barrier to creativity
Attribute Listing
technique which attacks problems by listing various characteristics then thinking of ways to improve each characteristics
Onion Model
ideas cluster around focus of topic
Natural Creativity
is in the pre-school years
Experimentation
selecting among alternatives; interaction between variable needs to be considered
Force Field Analysis
focus on driving forces and restraining forces to change
Scenario Writing
emphasis on potential future
Synectics
type of brain storming that relies on analogies and metaphors
Four P's
product, possibilities, processes, and personal and group creativity
Seven S's of Organizational Success
strategy, structure, systems (management), style (leadership), staffing, skills, (sought synergies), and shared values (organizational culture)
Four Principles Types of Innovation
product, process, marketing, and management
Product Innovation
results in new products or services, or enhancements to old products or services
Process Innovation
results in improved processes within the organization
Marketing Innovation
improves the way the organization is managed
Creative Problem Solving Process
analyzing the environment, recognizing a problem, identifying the problem, making assumptions, generating alternatives, choosing among alternatives, implementing the chosen situation, and control
Benchmarking
a firm compares its practices with those of the firm that is considered the best in the industry
Best Practices
a firm compares itself with the firm that is considered the best at certain practices, regardless of the industry in which it operates
Camelot
to make sure problems haven't been overlooked, use an idealized situation
Checklists
finding problem with existing products/services/operations; developing promotional ideas
Inverse Brainstorming
when routine techniques haven't suggested many problems
Limericks and Parodies
when straightforward approaches haven't produced many problems or insights, add humor
Listing Complaints
looking for internal and customer problems
Responding to Someone Else
when someone else offers oppurtunites or problems
Role Playing
group, personal insights, into simple and complex problems, especially good or interpersonal and customer relations problems
Suggestion Programs
systematic problem recogition when employee participation is sought
Workouts and Other Work Group/Team Approaches
complex problems where group inputs and team building are important; workouts are best used as a retreat
Bounce It Off Someone Else
talking to someone else about a problem to get a different take ("two heads are better than one")
Consensus Building
voting in a democratic manner and sitting in a circle and discussing the problem until an agreement is reached
Draw a Picture of the Problem
complex problems use visualization to "see" problem
Experience Kit
involves putting problem solvers through an experience that causes them to understand the problem better and therefore generate more and better solutions; to get people more personally involved in the issue
Fishbone Diagram
identify and list all the possible causes of the problem at hand
"King of the Mountain"
one or two individuals take a position on what the problem is, and other members of the group, attempt to knock them off their definitional "mountain"; to succeed in doing so, the challenger must have a better definition of the problem
Redefining the Problem or Oppurtunity
redifine the problem in as many ways as you possibly can; increased insight into real problem
Rewrite Objectives Several Different Ways
for different views of the problem
"Squeeze and Stretch"
you squeeze a problem to find its basic components (ask "why"); you stretch a problem in order to discover more of its scope (ask "what")
What do you know?
writing and listing down what you know and all the characteristics of the situation
What patterns exist?
Do you see any patterns or relationships, causal or otherwise? Draw a diagram showing the interconnections among the facts you have covered.
Why-Why Diagram
used to identify the causes of a problem in a systematic way
Assumption Reversal
list all assumptions of a problem and reverse them
Analogies and Metaphors
serve as a means of identifying problems and understanding them better
Analysis of Past Situations
using other sources, such as reports and books, on how they solved a problem can help solve yours
Association
making a mental connection between two objects or ideas
Contiguity (association)
nearness
Similarity (association)
one object or thought will remind you of a similar object or thought
Contrast (association)
dissimilarities that are nearly opposites
Free Association
you say whatever comes into your mind relative to a word you just wrote or relative to a one- or two-word definition of a problem
Regular Association
the associated word must somehow be related to the word before it
Attribute Association Chains
list all the attributes of a problem and free associate on each attribute to generate ideas about the problem
Attribute Listing
consists of listing all the attributes or qualities of a problem or object; then systematically analyzing each attribute and attempting to change them in as many ways as possible
Back to the Customer
identify various product, price, promotion, distribution, and target market issues related to solving that problem in terms of how the customer would be affected
"Back to the Sun"
tracing a product's history back to the natural resources from which they were developed, and ultimately to the sun as the source of all energy
Circle of Opportunity
randomly selecting problem attributes and combining them to create a topic for a brainstorming session
Computer Programs
used to generate alternatives and otherwise add creativity to the problem-solving process
Deadlines
effective in generating alternatives and inspiring creative work; increases pressure and stimulate more right-brain activity
Direct Analogies
facts, knowledge, or technology from one field are applied to another
Establish Idea Sources
search out unfamiliar places where you can get ideas such as encyclopedias, magazines, museums, etc.
Examine it with the Senses
establish ideas about a problem using your five senses (hearing, sight, touch, smell, and taste)
Focused-Object
one object or idea in the relationship is deliberately chosen; the other is selected arbitrarily (random)
Fresh Eye
include someone from the outside who does not know anything about the problem to get a fresher outlook
Idea Bits and Racking
assembling "idea bits", ideas generated in individual or group sessions, in a "racking board"
Idea Notebook
write down your ideas in a notebook to examine them later
Listening to Music
listening to soft, calming music is a good way to "free up" your subconscious
Mind Mapping
write the name or description of the object or problem in the center of a piece of paper and draw a circle around it; then brainstorm each major facet of that object or problem, drawing lines outward from the circle
Name Possible Uses
naming the possible uses for an item can help find new uses of a product
The Napoleon Technique
pretend that you are someone famous and try to solve the problem from that person's perspective
Organized Random Search
pick a page of a dictionary at random and use the words on that page to generate ideas the way one uses a verbal checklist
Personal Analogies
attempt to see yourself personally involved in the situation, perhaps through role playing
Picture Simulation
participants look at pictures and examine it individually; then discuss with a group
Product Improvement Checklist (PICL)
use words from the PICL list and apply the verbs as directed to your product
Relatedness
list all businesses or products related to yours to help you think of new products for your company
Relational Words
applying different words to the product to see which relates to the product
Reversal-dereversal
state the problem, using an action verb; then take an antonym of that verb and solve the new problem created in this way
Rolling in the Grass of Ideas
collect as much material you can about the problem at hand in an easily readable form; read through the material as fast as you can in one sitting and then ask yourself what it all means (Are there any patterns? What solutions pop into your head?)
7 X 7 Technique
1. Combine similar ideas.
2. Exclude irrelevant data.
3. Modify ideas to reflect insights gained in the first two steps.
4. Defer extraneous data for future reference.
5. Review past exercises to identify possibilities for alteration or refinement.
6. Classify dissimilar groupings into separate columns.
7. Rank items in each column.
8. Generalize each column using its main idea as a heading or title.
9. Rank the columns from left to right on the racking board according to their importance or utility.
Sleeping/dreaming on it
think rationally, very hard, and very long about a problem just before going to sleep (your subconscious continues to work on a problem while you are asleep)
Two words technique
pick the two words or phrases from your problems statement that indicate its essence (always includes a subject and an action verb); then combine these words in various ways
Using the computer to stimulate creativity
create presentations on a computer software to generate new ideas
Verbal checklist for creativity
checklist of questions about an existing product, service, process, or other item in consideration can yield new points of view and thereby lead to innovation
Visualization
close your eyes and visualize the problem (What do you see? Expand on what you see. Seek more details.)
What if...
ask yourself "What if something happens, what would the consequences be?"