marketing quiz

What is promotion in business communication?

Promotion refers to communication aimed at informing, persuading, or reminding customers.

List the 5 elements of the promotional mix.

1. Personal Selling 2. Advertising 3. Direct Marketing 4. Sales Promotion 5. Public Relations

Define Personal Selling.

Personal Selling is direct contact with customers; it is expensive but offers a personal touch.

What is the main characteristic of Advertising?

Advertising is paid mass communication delivered through various channels such as TV, social media, or print.

What is Direct Marketing?

Direct Marketing involves personalized promotion methods such as email, SMS, or mail.

What are Sales Promotions?

Sales Promotions consist of short-term incentives like coupons, buy-one-get-one (BOGO) offers, or contests.

What does Public Relations aim to manage?

Public Relations focuses on managing reputation through earned media.

Why should businesses use a promotional mix?

Using a mix reaches different audiences, is more effective than a single method, and helps achieve multiple goals.

What factors influence promotional choices?

Factors include budget, target market, product type, and timing.

What tools are used in Public Relations?

Tools include press releases and publicity, which is free media coverage.

Who are the audiences in Public Relations?

The audiences include employees, customers, the community, and media.