consumer and market research

target customers

Definition: The group of people a product or service is aimed at. Collocations: identify target customers, reach target customers. Example: Companies must know their target customers.

consumer demands

Definition: The wants or needs of buyers that influence their purchases. Collocations: meet consumer demands, increasing consumer demands. Example: The product was designed to meet consumer demands.

consumer preferences

Definition: The choices or tastes that guide a consumer’s decisions. Collocations: reflect consumer preferences, study consumer preferences. Example: Companies study consumer preferences before launching products.

conduct market research

Definition: To collect and analyze information about market trends and consumers. Collocations: conduct market research on, conduct market research for. Example: They conducted market research to understand customer needs.

carry out market research

Definition: Synonym for conduct market research; gathering data on markets and customers. Collocations: carry out market research, carry out surveys. Example: They carried out market research before opening the store.

consumer behavior

Definition: How consumers make purchasing decisions and respond to products or services. Collocations: analyze consumer behavior, patterns of consumer behavior. Example: Understanding consumer behavior is key to marketing success.

buying habits

Definition: Regular patterns in how people purchase goods or services. Collocations: observe buying habits, change buying habits. Example: The study showed changes in buying habits after the campaign.

market share

Definition: The percentage of total sales in a market held by a company. Collocations: increase market share, gain market share. Example: The company aims to increase its market share this year.

product development

Definition: The process of creating or improving a product to meet consumer needs. Collocations: product development cycle, product development strategy. Example: Product development takes months of research.

product design

Definition: The planning and creation of a product’s form, function, and usability. Collocations: improve product design, innovative product design. Example: The product design won an award for innovation.

marketing campaign

Definition: A series of coordinated marketing efforts to promote a product or service. Collocations: launch marketing campaign, marketing campaign strategy. Example: The marketing campaign went viral online.

target audience

Definition: The specific group of people a message or product is aimed at. Collocations: identify target audience, reach target audience. Example: The ad was designed for the target audience of young adults.

go viral

Definition: When content spreads very quickly online and gains widespread attention. Collocations: make content go viral, content goes viral. Example: The video went viral within 24 hours.

engage with customers

Definition: Interacting with customers to build relationships and loyalty. Collocations: engage with online customers, engage with clients. Example: Brands engage with customers on social media platforms.

customer satisfaction

Definition: How happy customers are with a product, service, or brand. Collocations: ensure customer satisfaction, measure customer satisfaction. Example: High customer satisfaction increases repeat purchases.

customer loyalty

Definition: The tendency of customers to repeatedly buy from the same company or brand. Collocations: build customer loyalty, reward customer loyalty. Example: Loyalty programs help improve customer loyalty.