True Experiment
The Researcher manipulates the IV so it is possible to randomly allocate participants to a condition.
Field Experiment
A type of true experiment that takes place participants' natural environment where the experimenter manipulates the IV and measures the DV
Lab Experiment
A type of true experiment that takes place in a controlled environment where the experimenter manipulates the IV and measures the DV. A highly standardised procedure is used
Quasi Experiment
An experimental method where the assignment of participants to an experimental group or to a control group cannot be made at random for either practical or ethical reasons. The IV is often a pre-existing characteristic that the participant possesses
Natural Experiment
An experimental method where the IV is environmental in nature and outside of the control of the researcher. These often work on a pre-test, post-test design - that is, the behavior is measured both before and after the environmental IV was introduced
Qualitative data
Descriptive data in the form of text/pictures. It is often more time consuming difficult to analyze but provides rich detail
Quantitative data
Closed data in the form of numbers. Often quick and easy to analyze though may provide limited understanding
Operationalizing Variables
The process of clearly defining the variables in terms of how they will be manipulated (IV) or measured (DV)
Independent Variables
The variable[s] that the experimenter manipulates (changes)
Dependent Variable
The variable[s] that is measured by the experimenter
One tailed hypothesis
A prediction that states the direction of the difference or relationship between two variables (e.g. boys are more helpful than girls).
Two Tailed hypothesis
A prediction that suggests the IV will impact the DV but does not state the direction of the difference or relationship (e.g. girls and boys are different in terms of helpfulness).
Independent Measures Design
An experimental design where participants are allocated to one condition
Repeated Measures Design
An experimental design where the participants take part in all conditions of the experiment
Matched Pairs Design
An experimental design where participants are grouped together into pairs based on some variable they share such as age and gender. 1 member of the pair is randomly assigned to one condition and the other is automatically assigned to the other condition
Counterbalancing
A control for order effects that is often used in repeated measures designs. It involves randomizing the order in which participants experience conditions of an experiment (e.g. half participants do condition A the B, and the other half of participants do condition B then A).
Target Population
The whole group that the researchers are interested in and wants to generalize their findings to
Sample
The group of people that are selected from the target population to take part in a study
Sampling Bias
Refers to errors that can occur in research studies by not properly selecting participants for the study which results in a sample that does not reflect the target population
Extraneous Variables
Any variable that you're not investigating that can potentially affect the outcomes of your research study
Null hypothesis
A statement that the IV will have no significant effect on the DV and that any variation in observed data is the result of chance
Opportunity Sampling
Gathering a sample by finding participants who happen to be available at a convenient time or who are easily at hand. This may involve the use of a pre-existing group that are already assembled
Random Sampling
A probabilistic sampling technique where everyone in the target population has an equal chance of being selected
Stratified Random Sampling
Sampling technique that attempts to make a sample that reflects the sub-groups within a target population. Divides the population into smaller groups, or strata, based on shared characteristics. A random sample is taken from each stratum compared with the population
Volunteer Sampling
Sampling technique where participants put themselves forward to take part in research, often by answering an advertisement
Purposive Sampling
Sampling technique where the participants are selected based on very specific characteristics that are relevant to the topic. May involve the use of self-selected or snowball sampling to obtain a sample that matches the criteria of the study
Snowball Sampling
Sampling technique where existing participants who are already in the study ("seeds") help the researcher to recruit more participants through their social networks. The newly recruited participants are then asked to refer others and so on until a sufficient number of participants is obtained. Researchers generally use snowball sampling if the target population of interest is hard to identify or rare.
Systematic Sampling
Sampling technique that uses a predetermined system to select the participants from the target population (e.g. every fourth person in a list could be used in the sample).
Representative Sample
A group of participants that adequately reflects the characteristics of the target population as a whole
Case Study
In-depth investigation of a single person, group or event, where data are gathered from a variety of sources and often by using several different research methods
Semi-structured interview
Type of interview that has a guide of topics for the interviewer to cover but the wording, order and depth of questions are flexible
Unstructured interview
Type of interview where there are no fixed questions or specific topics just general aims- it is more like a conversation
Focus group interview
Type of interview conducted with groups of around 6-10 people at the same time. A facilitator guides the process and participants interact with each other
Structured interview
Type of interview where the questions, their exact wording and their order are fixed and determined in advance
Covert observation
Observation where participants do not know their behavior is being observed
Overt observation
Observation where participants are aware that they are being observed
Participant observation
Type of observation where the researcher directly interacts with the participants and takes part in the activity they are observing
Non-participant observation
Type of observation where the researcher passively watches the group and does not participate in any activities themselves
Correlational research
A mathematical technique where the researcher measures two variables and quantifies the relationship between them. A cause and effect relationship cannot be established as no IV is manipulated
Pilot Study
A small scale "practice" study conducted to ensure the method will work according to plan. If it doesn't then amendments can be made before the actual study
Questionnaire
A set of written questions that participants complete themselves. May include open or closed questions
Naturalistic Observation
An observation study conducted in the environment where the behavior would normally occur
Meta-analysis
A technique where rather than conducting new research with participants, the researchers examine the results of a number of studies that have been conducted by other researchers to examine overall trends
Triangulation
Combining different approaches to collecting or interpreting data to increase the credibility and validity of the findings
Method Triangulation
The use of multiple research methods to study a situation or phenomenon. The intention is to decrease the deficiencies and biases that come from any single method. In other words, the strength of one method may compensate for the weakness of another.
Researcher Triangulation
The use of more than one researcher or data analyst in a study. The ability to confirm findings across investigators without prior discussion or collaboration between them can significantly enhance the credibility of the findings
Data Triangulation
The use of multiple data sources in a single study e.g. investigating two different points in time
Experimental Condition
The group that received the experimental treatment
Experimental Design
The way that participants are allocated to conditions in a field or lab experiment
Order Effects
When the order in which participants experience conditions in a repeated measures design has an effect on the results
Practice Effect
When a participant performs differently in the second condition they are exposed to because they have had the chance to practice a task in the first condition
Fatigue/Boredom
When and participant performs differently in the second condition they are exposed to because they have become bored or tired
Consent Deception Confidentiality Debrief Withdrawal Protection
Ethical Guidelines (CDCDWP)
Sampling technique
The method used to gather the sample from the target population
Single Blind Control
A control where the researchers do not tell the participants if they are being given the experimental or control treatment. Controls for participant bias/placebo effect
Double Blind Control
A control where neither the researcher nor the participants know which condition of the experiment the participants have been allocated to. Controls for researcher and participants bias.
Demand characteristics
Occurs when participants guess the aim/hypothesis of the study and alter their behavior (intentionally or unintentionally). There are different ways that participants might change their behavior in a number of different ways
Expectancy Effect
The participant attempts to discern the experimenter's hypothesis with a goal of "helping" the researcher. This may result in acting in a certain way or giving the "right answer".
Social Desirability Bias
Participants' behavior is distorted as they modify this in order to be seen in a positive light. This is when the participant answers in a way that makes him/her look good to the researcher. This is done to avoid embarrassment or judgement
Screw You Effect
The participant attempts to discern the experimenter's hypotheses, but in order to destroy credibility of the study
Participant Bias
Participant factors that can influence the outcome of the research e.g. participants ideas of what happens in the research, how they should behave or what they expect to gain from participation in research
Researcher Bias
Errors in a research study due to the expectations or beliefs of the experimenter. May occur deliberately or unintentionally
Acquiescence Bias
The tendency of participants to give positive answers to whatever questions they are asked (Only relevant to Interviews)
Dominant Respondent Bias
Occurs when one of the participants influences the behavior and responses of other participants. (Only relevant to Focus Groups)
Leading Question Bias
Occurs when questions in an interview are worded in a way to encourage a certain answer
Question Order Bias
Occurs when responses to one question influence the participant's responses to the following questions.
Confirmation Bias
Occurs when the researcher has a prior belief and uses the research to confirm this belief
Biased Reporting
Occurss when some findings of the study are not equally represented in the research report
Validity
Refers to whether a measure actually measures what it claims to be measuring.
Ecological Validity
Whether the findings can be generalized to a real-life setting. Lab experiments often have low ecological validity
Internal Validity
Whether results obtained were due to the manipulation of the IV rather than any other factors such as extraneous variables or demand characteristics
Construct Validity
The extent to which a measure successfully measures the concept it is supposed to (e.g. does a questionnaire really measure depression?)
Memory
The cognitive process of processing, storing and retrieving information
Declarative Memory
This is the memory of facts and events, must be recalled consciously
Episodic Memory
This is the memory of certain event that have occured, component of Declarative Memory
Semantic Memory
This is the memory of general knowledge and facts, component of Declarative Memory
Non-Declarative Memory
This is the type of memory that gets unconsciously recalled
Procedural Memory
The unconscious memory of skills and how to do things
Generalizability, Reliability, Applicability, Validity, Ethics
Evaluation tool to access studies (GRAVE)
Anterograde Amnesia
Type of amnesia where you are unable to form new memories
Retrograde Amnesia
Type of amnesia where you lose all pre-existing memories
Longitudinal Study
Observes results over a long period of time
The Case Study of HM - Milner 1966
Aim: To better understand the effects that the surgery had on patient HM
Peterson and Peterson 1959
Aim: to investigate the length of time that short term memory will hold information when the information is not rehearsed
Quinn and McConnel 1996
Aim: To investigate the effect of concurrent information that uses the same working memory model component on recall when the mind has to complete two tasks simultaneously
Shallice and Warrington 1970
Aim: To examine how KF's memory was affected
Schema Theory
Describes how knowledge is organized and stored in memory so it can be accessed and used when needed
Object Schema
This helps us understand and interpret inanimate objects, an example is how you can remember how to use a door despite never using that exact door before
Event Schema
A sequence of actions that somebody will expect to happen, an example is when thinking about going to a movie, you imagine going to the theater, buying a ticket, getting concessions, watching the movie, then leaving the theater and going home
Stereotypes
These are generalizations made about a certain group of people, based off of past experiences with similar people
Accommodation
When your schema restructures to be able to support new information
Assimilation
Adding new information to your schema as you experience more things
Repeated Reproduction
Participants hear a story and are told to recall that story after a long allocated period of time
Serial Reproduction
Participants will read a story and then recall what they remember to another person, who will repeat it to another person, and so forth
Bransford and Johnson 1972
Aim: To investigate how cognitive schemas influence recall and comprehension of a passage
Bartlett 1932
Aim: To investigate how memory/cultural background of a story is affected by previous knowledge
System 1
Automatic, intuitive and effortless way of thinking
System 2
Slower, Conscious and Rational way of thinking
Alter et al 2007
Aim: To investigate if in system 2 a task is more difficult to process, and if the use of system 2 reduces the errors
Gilead et al 2013
Aim: To investigate if different parts of the brain are active during tasks that require abstract or concrete thinking