cultural bias

culture

norms and values which exist within a group of people

individualist

value independence and importance of individual

collectivist

value and emphasise importance of the group

Weird

western

wEird

educated

weIrd

industrialised

weiRd

rich

weirD

democratic

cultural bias

tendency to judge all people in terms of your cultural assumptions

ethnocentrism

belief in the superiority of your cultural group

alpha bias

amplifies differences between cultures

beta bias

theories that ignore or minimise differences

imposed etic

research method or test thats developed by one cultural group is imposed on other groups

etic

belief that perceptions and behaviours are shared by all cultural groups 

cultural relativism

idea that norms and values can only be understood within specific social and cultural contexts

universality

the idea that certain behaviours are applicable to all people, regardless of culture