Conformity

Compliance

Change in behaviour or attitude only lasts as long as the group is monitoring behaviour- as soon as group pressure stops do does the behaviour

Traits of compliance

• Superficial

• Temporary

• Outwardly go along with the majority

Internalisation

Far reach, permanent change in beliefs and behaviour, even when the group is absent

traits of internalisation

• deep type of conformity

• take on the majority view as we accept it as correct- genuinely take on the group norm

• private as well as public change of behaviour and beliefs

• internalise the attitudes and behaviours

two explanations of conformity

Normative social influence

Informative social influence

Normative social influence

• need to be liked

• agree with majority to gain approval, to avoid rejection

• driven by need to be liked

• emotional process

• most likely to occur in stressful situation with strangers and also with those we are most concerned about being approved by

Informative social influence

• need to be right

• agree with majority as we believe them to be correct

• driven by need to be right

• cognitive process- thinking/ thought/ internal processing perception

• most likely to occur in new situations, ambiguous situations or crisis situations