building block of skin care purpose

Cleansers

Remove dirt, oil, debris

All skin types (choose gentler ones for dry/sensitive)

Humectants

Attract & hold water

Dehydrated, dull skin

Emollients

Smooth & soften by filling cell gaps

Dry, flaky, rough skin

Occlusives

Seal in moisture, prevent water loss

Very dry or barrier-damaged skin

Exfoliants

Remove dead cells, brighten tone

Dull skin, acne, texture

Actives (Treatment Agents)

Target skin concerns directly

Acne, pigmentation, aging

Antioxidants

Protect from oxidative stress/free radicals

Anti-aging, brightening

Barrier Repair / Soothing

Calm irritation & restore barrier

Sensitive or damaged skin

Acne & Oil Control

Reduce bacteria, inflammation, sebum

Oily, acne-prone skin

UV Filters

Block/absorb UV radiation

All skin types; essential daily protection

Sodium cocoyl isethionate, Decyl glucoside, Poloxamers

Cleansers (Surfactants)

Glycerin, Hyaluronic acid, Urea, Panthenol

Humectants

Squalane, Jojoba oil, Dimethicone, Shea butter

Emollients

Petrolatum, Lanolin, Beeswax, Silicones

Occlusives

Glycolic acid, Lactic acid (AHA), Salicylic acid (BHA)

Exfoliants

Retinoids, Niacinamide, Vitamin C, Azelaic acid, Tranexamic acid

Actives (Treatment Agents)

Vitamin C, Vitamin E, Ferulic acid, Green tea extract, Resveratrol

Antioxidants

Ceramides, Cica, Allantoin, Colloidal oatmeal, Madecassoside

Barrier Repair / Soothing

Benzoyl peroxide, Sulfur, Salicylic acid, Niacinamide

Acne & Oil Control

Zinc oxide, Titanium dioxide, Avobenzone, Octocrylene

UV Filters (Sunscreens)