LECTURE 5B- REPONSES SCALES

What are the types of response methods?

Response methods determine how respondents give their answers, influencing data and analysis.

What are open questions?

Questions that allow respondents to answer in their own words.

What are closed questions?

Questions that provide predefined answer choices.

What is a dichotomous scale?

A simple category scale with two response options, e.g., yes/no.

What is a categorical scale?

Multiple choice scales with single or multiple responses.

What is a Likert scale?

A scale that measures agreement or disagreement with statements.

What is a semantic differential scale?

A scale that measures bipolar adjectives, e.g., easy to difficult.

What is a numerical scale?

A scale that assigns numerical values to responses.

What is a graphic rating scale?

A scale that uses a slider for intuitive responses.

What are the general rules for closed questions?

Ensure bipolar adjectives are true contradictions and keep scales balanced.

What are ranking scales?

Scales that require respondents to rank order items or allocate points.

How to handle sensitive topics in closed questions?

Rephrase questions to be less direct and consider the respondent's comfort.

When should a 'don't know' category be used?

Use 'don't know' for factual questions but not for opinions.