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conformity
A change in a person’s behaviour due to real or imagined pressure from a group/person
Internalisation
A permanent type of conformity where we change our beliefs/opinions to those of the group
Identification
A short term/temporary type of conformity where we change our behaviour in the presence of a group
Compliance
When we superficially go along with the beliefs of a group in order to gain social approval ,but you privately disagree
Informative social influence(ISI)
When we conform because we believe the opinion of the majority is correct
Normative social influence (NSI)
When we conform because we want to be liked and gain approval from a group