Business of Media Exam

what is the basic business model

revenue minus cost equals cash flow

what is the red car theory

metaphor that suggests opportunities go unnoticed until we intentionally seek them

what is the basic business model

revenue minus cost equals cash flow

what is the red car theory

metaphor that suggests opportunities go unnoticed until we intentionally seek them

how valuable is your GPA to future employers

not important at all

why are profits important to media companies

paying owners, debts, investing in company, enhancing value of company

what are hard skills

what are soft skills

why does passion matter for your career

work harder, retain information better, draw others to you, likely to persist, work wont feel like work

what is the self-determination theory

passion comes from autonomy, competence, and relatedness, intrinsic motivation is important

what is a fixed mindset

things are static, expect things to be easy, unable to grow

what is a growth mindset

embraces challenge and explores

what is a proactive person like

acts in advance, controls situation, driven by values

what is a reactive person like

driven by feelings, circumstances, conditions and environment, larger circle of concern

what are the benefits of being proactive

more likely to get job, greater access to resources within job, career advancement, satisfaction

what is the 10,000 hour rule

it takes you 10,000 hours to master something

what is the percentage of people who like vs dislike their jobs

bro idk

what are some navigational challenges for media professionals

nonlinear path, many possibilities, unpredictable and evolving, competitive

why is building a personal brand so important

reputation, how others view and perceive you

what is the most valuable commodity to successful media professionals

time and relationships

how should an interview feel

conversational

what are some characteristics of resilient media professionals

realistic optimism, learn from experiences, strong relationship network

why is networking important

it’s who you know, word gets around, and it will get you opportunities and jobs. people will want to work with you or help you

how do you network

form meaningful relationships

what are the three things assessed in a pitch

the idea itself, the presentation of the idea, the person/team presenting the idea

what is a hook

a way to lead someone in to you

what are some good ways to be connective

working hard and working smart, staying in contact, do the little things, pay attention, give back, be you

what are good resources for finding an internship

the industry, aggregators, interpersonal contacts, industry contacts, databases

what are employers truly looking for from early-career professionals

desire to learn, organized, good work ethic, reliable, adaptable

what is the power of WHY

if you have good enough reason to do something, the HOW will happen. need a compelling WHY

what are four ways to boost your self confidence

celebrate success, observe and emulate others, seek positive affirmations,encourage yourself

what are the important guidelines for resumes

one page, consistent formatting, simple design, don’t lie, no language errors, no personal pronouns, no high school info, no references. emphasize WHAT you did. no periods on bullets

what are the important guidelines of cover letters

short and specific, conversational, contain personality. Address person directly, cater to requirements. Purpose, then skills, a closer

what is the meta text of a resume/cover letter

information not on the page, but inferred

what are the four C’s of all business communication (and 5th C for resumes)

clear, concise, compelling, correct, and consistent

what should you always do at the end of an interview

ask questions, follow up with a thank you

what are the 12 attributes

you, passion, ambition, confidence, resilience, resourceful, connective, persistent, curiosity, adaptability, reliability, integrity

what are the active attributes

resourceful, connective, persisitent

what are the big picture attributes

you, passion, ambition, connectivity

the enduring attributes

curiosity, adaptability, reliability

what are the reinforcing attributes

confidence, resillience