Vocabulary Terms
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30 Terms
Writing
the creation and arrangement of words using prefabricated, systematic characters
Calligraphy
the art of writing
Lettering
the art of drawing words, creating each letter as a unique illustration rather than a pre-designed, reusable element like a font
Type Design
the art and process of designing typefaces (fonts),
Typography
the art and technique of arranging type to make written language visually appealing, easy to read, and effective in conveying a message.
Glyph
the concrete form of a single character
Character
the fundamental, individual unit of written language, such as a letter, number, or punctuation mark, that carries meaning
Typeface
The design of a glyph set
Font
The format of a single glyph set resides in
Font Family
a collection of glyph sets available
San Serif
a style of type without serifs
Serif
the fundamental, individual unit of written language, such as a letter, number, or punctuation mark, that carries meaning
Classification
a system for grouping typefaces, or fonts, based on shared historical, stylistic, and visual characteristics to help designers select and understand them.
Board Nib Pen
30 Degrees
Pointed Pen
0 Degrees
Translation
Board Nib
Expansion
Pointed Pen
Leading
the vertical space between lines of text, measured from the baseline of one line to the baseline of the next.
Line Spacing
The space between two lines of type
Bleeds
the area of a design that extends beyond the intended final trim line of a printed piece.
6
How many Picas are in 1 inch
Letterspacing
A big type needs less letter and word spacing
Optical
The practice of creating different versions of a typeface, each with tailored details, proportions, and spacing for specific sizes.
Metric
Font metrics are sets of measurements and instructions encoded in font files
Kern
the typographical process of adjusting the space between individual letter pairs
Margins
T - 0.5, L - 0.5, R - 0.5, B - 0.625
72
How many points are in an inch
Elements for design
Color, Texture, Shape, Line, Form, Space, and Type
Principles of design
Pattern, Balance, Contrast, Scale, Proportion, Variation, and Emphasis
12
How many points are in a pica
Note 
Flashcards (44)