Found in large, heterogeneous societies that share certain habits even if there is much diversity, independent of local government, spreads due to technology
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How is pop culture spread?
Through communication and transportation
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Examples of pop culture:
Youtube, TV, Whole Foods, Internet
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What is folk culture?
Something traditionally practiced by groups in homogeneous, rural, isolated areas, origins usually known, resistant to change
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How is folk culture spread?
Through relocation
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Examples of folk culture:
Traditional clothing (like that of the Xhosa people), old architecture, traditional food, Amish,
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What are some threats to folk culture?
Space-time compression causes folk to get replaced by pop culture, controversy, exposure to modern trends
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Describe interactions between pop and folk cultures:
cultural transition zones, assimilation, multiculturalism, syncretism
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Specific examples of interaction between folk and pop culture:
Assimilation: Native Americans forced to cut hair and go to American schools, Syncretism: McDonalds & Indian diets, Multiculturalism: Chinatown in Cali and Little Italy in Boston
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What is globalization?
the increasing connection of economic, cultural, and political characteristics across the world. It provides an opportunity to diffuse ideas, as well as learn about other places (including the cultural landscape)/McDonaldization
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Examples of Globalization in the cultural landscape:
McDonald’s in other countries, spread of pop culture around the world
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What are cultural hearths?
a place of origin for a widespread cultural trend
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What are some examples of cultural trends?
Mesopotamia, Nile Valley and the Indus Valley, Wei-Huang Valley, Ganges Valley, Mesoamerica, West Africa, Andean America.
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What is relocation diffusion?
when people move from their original location to another and bring their innovations with them. Immigration from country to country, city to city, etc. As they relocate to a new location, they bring their ideas, and cultural traditions such as food, music, and more.
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What are some real-world examples of relocation diffusion?
Religions such as Christianity and Islam, International Food in Shreveport, language spread, cajun country in South Louisiana,
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What is contagious diffusion?
the distance-controlled spreading of an idea through a local population by contact from person to person. Similarly to a disease, it spreads rapidly from one source to another from person to person. Another way to think of it is like the spreading of a forest fire.
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What are examples of contagious diffusion?
viral internet memes, oral spread of religion
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Three types of expansion diffusion:
Hierarchical, contagious, stimulus
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What is hierarchical diffusion?
The spread from one key person called a node to large cities, then smaller, then rural areas
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Examples of hierarchical diffusion:
Covid vaccine, stores like Trader Joe’s
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True/False: COntagious Diffusion can begin as hierarchical
True
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Does hierarchical affect everyone?
Not necessarily
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What is stimulus diffusion?
when an idea diffuses from its cultural hearth outward, but the original idea is changed by the new adopters.