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Scientific credibility
Falsifiable
Objective
Replicable
Empirical methods
Behaviour is explained through casual stimulus-response relationships - increases scientific validity.
Counter: Environmental reductionism
Controlled environment - extraneous variables controlled - cause-effect relationship established
Nurture
Behaviourism claims that all behaviours are learnt and ignores any biological factors that may influence behaviour and the role of free will in repeating behaviour.
This is with the exception of reflexive actions.
Use of animals
Assume that humans and animals learn behaviour in very similar ways - does not account for humans’ unique senses of emotion, consciousness, and self-consciousness
This makes it harder to generalise research on to the human population
Counter: Watson and Raynor’s study on little Albert provided support for classical conditioning and it was done on a human
The benefit of using animals is that it reduces demand characteristics as they are typically not aware of the fact that they are being observed - more validity
Animals are also somewhat less unique, meaning that individual differences are less of a problem in this kind of research - more validity
Real life application 1
Systematic desensitisation
Gradually exposed to the fear while doing a relaxing activity
Leads to associating the fear with a more pleasant stimulus
Counteracts the original fear response
Real life application 2
Token economies are used in schools and prisons to condition behaviour.
It's a form of operant conditioning
Provide positive reinforcement through awarding special rewards for target behaviour
Negative punishment discourages bad behaviour by threatening to take away a reward.
Environmental determinism
All behaviour is a result of external forces and we have no free will to choose our behaviour
This presents a problem as it doesn't acknowledge the role we have in learning behaviours. This is due to behaviourism’s focus on stimulus-response relationships and oversimplification by ignoring internal mental processes.
This also removes the responsibilities of people's actions/crimes because they arguably cannot be held responsible if they have no control over their behaviour.