Communication in Conservation Final

What are the components of the IPAT equation

Impact to Natural Resources = (Pop. Size) (per capita consumption)(Technology impact(per capita consumption)(Technology impact used to supply each unit of consumption)used to supply each unit of consumption)

What are the steps of Verbal Judo?

▪ STEP 1: Understand the other person

▪ STEP 2: Agree with them in some way and/or have empathy and/or use “strokes”.

▪ STEP 3: Diplomatically and assertively state your point of view.

What are Maslow’s Hierarchy of Needs?

What are Cialdini’s Influence Principles?

▪ Authority

▪ Scarcity

▪ Social Proof

▪ Liking and Similarity

▪ Reciprocation

▪ Commitment and Consistency

▪ Unity

What does BATNA stand for?

best alternative to a negotiated agreement

What are the major parts of interest-based negotiation?

• Analyze and try to improve your BATNA (best

alternative to a negotiated agreement). Raise

doubts about their BATNA.

• Focus on underlying interests, not positions.

• Invent options for mutual gain.

• Use objective criteria to argue for “the package”

you favor.

• Negotiate as if relationships mattered.

What are the parts to the Media GAME?

G = Goal

A = Audience

M = Message

E = Engagement

Before sending a pitch to an editor, what should you ask yourself?

- Is this relevant right now?

- Does it pass the "so what?" test?

- Have I matched my pitch to this specific outlet?

- Did I include something unexpected or surprising?