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ad hominem
“against the man;” attacking the arguer rather than the argument or issue
ad populum
“to the crowd;” the misconception that because a great number of people do something, it is therefore correct
appeal to authority
person A is (or claims to be) an authority on subject S.. Person A makes claim C about subject S, therefore claim C is true
appeal to belief
most people believe that X is true, therefore X is true
appeal to emotion
when arguer manipulates emotions in order to get people to accept a claim as being true
bandwagon
threat of rejection from one’s peers replaces evidence in an argument
begging the question
taking for granted something that needs proving
biased sample
drawing a conclusion about a population based on a sample that is biased or prejudiced
circular reasoning
trying to prove one idea with another idea that is too similar to the first
confusing cause & effect
A and B regularly occur together, therefore A is the cause of B
hasty generalization
drawing a general and premature conclusion on the basis of only one or two cases
middle ground
Position A and B are too extreme. C rests in between A and B, therefore C is the correct one
motivational appeal
an attempt to reach an audience by recognizing their needs and values and how these contribute to their decision making
non sequitur
“it does not follow;” an inference or conclusion that does not follow established evidence or premises
poisoning the well
unfavorable information about person A is presented (true or false), therefore any claims made by person A will be false
post hoc
“after this, therefore because of this;” assuming that an incident that recedes another is the cause of the second
propaganda
writing or images that seek to persuade through emotional appeal rather than through logical proof
red herring (wild goose chase)
diverting attention from the issue by introducing a new point
reductio ad absurdum
"to reduce to the absurd;” it reduces an argument to an either/or choice
slippery slope
predicting without justification that one step in a process will lead unavoidable to a second, generally undesirable step
straw man
disputing a view similar to, but not the same as, that of the arguer’s opponent
two wrongs make a right
Bill has borrowed Jane’s pen, but realizes he did not return it. He tells himself that it is okay to keep it, since she would have done the same.