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Population
The entire group of individuals about which we want information
Sample
The part of the population from which we actually collect information.
Convenience Sample
Choosing individuals who are easiest to reach... almost guaranteed to show bias.
Bias
Consistently overestimating or underestimating the value you want to know.
Voluntary Response Sample
Consists of people who choose themselves by responding to a general appeal. Show bias because people with strong opinions are the most likely to respond.
Random Sampling
Use of chance to select a sample. This is the central principle of statistical sampling.
Simple Random Sample (SRS)
The simplest way to use chance to select a sample e.g. place names in a hat and draw names. (n) individuals from the population chosen in such a way that every set of (n) individuals has an equal chance to be the sample actually selected.
Table of Random Digits
A long string of the digits 0,1,2,3,4,5,6,7,8,9 used to select random samples or perform chance simulations
Strata
Groups of similar individuals
Stratified Random Sample
Classify the population into strata and then choose a separate SRS in each stratum and combine to form a full sample.
Cluster Sample
Selection of whole, pre-existing groups of individuals that mirror the characteristics of the population.
Inference
The process of drawing conclusions about a population on the basis of sample data
Sampling Frame
List of individuals from which a sample is drawn.
Undercoverage
Occurs when some groups in the population are left out of the process of choosing the sample.
Nonresponse
Occurs when an idividual chosen for the sample can't be contacted or refuses to participate. It is the single biggest problem for sample surveys.
Response Bias
Caused by a systematic pattern of incorrect responses in a sample survey
Observational Study
A sample survey where individuals are observed and variables of interest are measured w/o an attempt to influence the response.
Experiment
Deliberately imposes some treatment on individuals to measure their responses. They are the only source of fully convincing data when your goal is to understand cause and effect.
Response Variable
Measures the outcome of a study
Explanatory Variable
Helps to explain or influence changes in a response variable.
Confounding
Occurs when 2 variables are associated in such a way that their effects on a response variable cannot be distinguished from each other.
Treatment
A specific condition applied to the individuals in an experiment.
Experimental Units
Collection of individuals to which treatments are applied. If human, they are called subjects.
Factors
The explanatory variables in an experiment
Random Assignment
Experimental units are assigned to treatments at random, using some sort of chance process
Completely Randomized Design
Treatments are assigned to all experimental units completely by chance
Control Group
Provides a baseline for comparing the effects of the other treatments.
The 4 principles of Experimental Design
1) Comparison 2) Random Assignment 3) Replication 4) Controls
Replication
Using enough experimental units to distinguish a difference in the effects of the treatments from chance variation.
Placebo
Does not have an active ingredient... e.g. sugar pill
Placebo Effect
When a fake treatment results in subjects reporting a response expected from the real treatment
Double-Blind
Neither the subjects nor the researchers know which treatment the subjects received
Single Blind
Either the subjects or the researchers do not know which treatment the subjects received
Statistically Significant
An observed effect so large that it would rarely occur by chance
Blocking
A form of control. Grouping similar experimental units together before splitting them evenly among the treatments.
Matched Pairs Design
A common type of randomized block design for comparing 2 treatments. Sometimes each subject receives both treatments in a random order. Sometimes subjects are matched up in pairs as closely as possible and each subject in the pair receives one of the treatments.
Census
selects all items/subjects in a population.
Sample Survey
a study that uses an organized plan to choose a sample that represents some specific population
Sampling Design
method used to choose the sample from the population
IRB
A review boards that oversees all studies and protects the saftey and well-being of all subjects
Informed consent
All subjects must be explicitly told before data is collected
Confidential Data
All data must be kept secret