Entrepreneurship

PEST

External factors: political, economic, social, and technological influences.

SWOT Analysis

Internal factors: strengths, weaknesses, opportunities & threats

Market Segmentation

Dividing a market into distinct groups based on geographic, demographic, psychographic, and behavioral characteristics.

Target Market

The specific group of customers that a company aims to reach and serve.

USP (Unique Selling Proposition)

1. For who?
2. What do we stand for?
3. Why should they buy?

Customer Segments

target market: Undifferentiated, Differentiated, Niche, Micro

Value Proposition

The unique combination of products, services, and benefits that a company offers to its customers. (USP)

Channels

way of delivery from the seller to the customer

Customer Relationships

The ways in which a company builds and maintains relationships with its customers.

Revenue Streams

source of income: sales of products, services, subscriptions, etc.

Key Resources

required assets to make the Business Model Canvas work

Key Activities

crucial activities that a company must perform to deliver its value proposition.

Key Partnerships

partners/suppliers: people that help a company deliver value to its customers.

Cost Structure

The **expenses** made by a company in order to operate and deliver its value proposition.

Geographic

type of market segmentation: location & physical geographic, climate

Demographic

type of market segmentation: age, gender, sexual orientation, economic status

Psychographic

type of market segmentation: lifestyle & habits

Behavioral

type of market segmentation: decision/market behavior, insights & opinions

Undifferentiated

target market: all (everyone)

Differentiated

target market: segment

Niche

target market: segment of the segment

Micro

target market: specific market

Business Model Canvas

is like a blueprint/framework that shows how a company plans to make money and succeed.