Design Thinking

Design Thinking

• Solving Complex Problems in a User-Centric Way

The Human Rule

• All design is social in nature

• Any social innovation brings back to the “human-centric point of view”, meaning that users should be should be the center of the design of the products or services.

The Ambiguity Rule

• is inevitable - experiment at the limits of your knowledge
  

• “The need to be right all the time is the biggest bar there is to new ideas.” - Edward deBono

All Design is Redesign

• Technology and social circumstances may change but basic human needs remain unchanged
  

• Redesign the means of fulfilling these needs or reaching desired outcomes.

The Tangibility Rule

• Prototypes help to make ideas physical, enabling designers to communicate them effectively
  

• Hypothesizing and testing will determine what changes will lead to an easier, frictionless or more intuitive path.

Emphatize

• Identify and understand the problem

• Drop assumptions, judgements, and biases when talking to the target users

Define

• Synthesize and identify the problem

• Create an actionable problem statement from the information collected from the Empathize phase

Ideate

• Generate ideas by exploring unexpected areas

• Develop as many ideas to solve the problem synthesized in the Define phase beyond your comfort zone

• Ideally, all ideas from this phase is turned into a prototype. Obviously, that may not be realistic. Therefore, it is necessary to prioritize the ideas that will be prototyped.

Prototype

• Getting ideas out into the physical world

• Turn the ideas from the Ideate stage into physical objects that can be validated during the Test phase

Test

• Validate created solutions to actual users

• Know what your users actually think of your solutions by allowing them to interact with your prototypes