Marketing Vocab 16-20

Marketing 1 Vocab

Affiliate Marketing

a marketing arrangement where an online retailer pays commision to an external website for traffic/sales guaranteed from the referrals.

Brand Equity

value a brand adds to a product/service based on customer perception, recognizintion and loyalty

Conversion Rate

percentage of users who take desired action such as making a purchase or filling out a form

Inbound Marketing

a strategy where businesses attract customers by creating valuable content and experiences tailored to them

Marketing Mix

the set of tactical marketing tools- products price place and promotion- that a firm uses to produce the response it wants in target marketing

Mobile marketing

marketing via mobile devices, smartphones, tablets including SMS market.

Social Media MArketing

use of social media platforms to promote products/services and engage target audience.

Thought Leadership

positioning oneself or one company as an authority and expert in a particular area of expertise.

Visual Marketing

use of images and photos and visual elements to convey marketing message or create band recognition.

Voice Search Optimization

optimizing your website and content to appear in search engine results for voice queries

Analytics

the systematic computational analysis of data or statistics to measure performance and inform decision making in marketing

Brand Loyalty

the tendency of consumers to continue buying the same brands products or services over time.

Buyer Persona

semi-fictional representation of your ideal customer based on market research and data about existing customers.

Crowdsourcing

obtaining input,ideas, or content from a large group of people. typically from online communities.

Customer Joruney

sum of experiences that customers go through when interacting with you're brand from awareness to purchases and beyond.

Costumer Relationship Managemnt:

a strategy for managing data analysis and org. relationships and interactions with potential current customers

Intergrated Marketing

the process of unifying all aspects of marketing communication such as advertising, sale promo, product relation and direct marketing

Multichannel

the practice of using multiple channels to reach customers such as email, and social media and physical stores.

Retnetion Rate

a percentage of customers who continue to do business with a company over a specific customer

Story Telling

the art of using narratives and stories to engage and connect with the audience, making the marketing message more relatable and memorable.