Chapter 14: Idea development and market research

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What is idea development?

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14 Terms

1

What is idea development?

Idea development is the process of generating, refining, and evaluating new business concepts.

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2

What is market research?

Market research is the systematic gathering, recording, and analysis of data about customers, competitors, and the market.

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3

Why is market research important?

Market research helps businesses understand customer needs, identify market trends, and minimize risks.

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4

What is a SWOT analysis?

SWOT analysis is a strategic planning tool that identifies Strengths, Weaknesses, Opportunities, and Threats of a business.

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5

What is a target market?

A target market refers to a specific group of consumers identified as the intended audience for a product or service.

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6

What is a prototype?

A prototype is a test model of a new products

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7

How does competitor analysis aid idea development?

Competitor analysis helps identify market gaps, trends, and potential areas for differentiation.

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8

what is a closed question

closed question is for a yes or no answer or specific piece of information

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9

what is a open question

Open question allow the person being interviewed or surveyed to give their oen opinion

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10

What are the steps in developing a new product or service

step 1: generating an idea

step 2: selecting the most promising idea

step 3: developing the idea

step 4: conducting a feasibility study

step 5:making a prototype

step 6: test marketing

step 7: LAUNCHING

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11

what does innovation

Is the process of introducing new ideas or ways doing things

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12

for a new products what are types of target market you could sell to

  • Their age

  • Their gender

  • Where they live

  • How much they earn

  • Their interest or hobbies

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13

what is a desk research

is a secondary source,involves looking at information that is already available from other sources

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14

what is field research

is a primary research,involves collecting new information directly from target market

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