PSCL Module 3 | Social Perception

Person Perception

How we perceive ourselves and others

Attitude

Evaluative orientation towards a particular target

Self-esteem

Attitude about oneself

Attribution

Explanation about the causes of behavior

Stereotype

Mental representation (schema) about a social group

Person Bias

Fundamental Attribution Error; attribute others’ behavior to internal factors

Self-Serving Attributional Bias

attributing one’s success to internal factors, failure to situational, external factors

Baby-face Bias

Attributing good, innocent qualities to a person with younger-looking features

Attractiveness Bias

Attributing good qualities to a person who one finds physically attractive

Prejudice

Negative attitude about a social group/or members of group

Discrimination

Differential treatment due to group membership

Explicit Biases

Consciously held beliefs, within one’s awareness, can be stated

Implicit Biases

automatic, operate below conscious awareness

Cognitive Dissonance

Discomfort resulting from a sense of conflict between one’s beliefs, values and/or attitude and one’s actual behavior