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Gustav Fechner
psychophysics attempts to quantify the relationship b/w physical stimuli and the sensational perceptions they produce
Absolute Threshold
absolute minimum amount of stimulus that is necessary for you to perceive it
Difference Threshold
ability to identify a change in the stimulus
Subliminal
detects stimulus less than 50% of the time
Signal detection theory
intensity of the stimulus and the physical/psychological state of the individual
Weber’s Law
more difficult to detect the difference threshold in high stimulus situations than it is to detect difference thresholds in low stimulus situations
Sensory Adaptation
constantly exposed to stimulus we can’t change we get accustomed b/c our nerve cells fire less frequently during transduction
Context Effect
context can influence our perception on the stimulus
Motivation
how much we want an object can influence our perception
Cultural
influence of culture on perception