newspapers

political affiliation of the times

central - right wing (slightly conservative)

political affiliation of the daily mirror

left wing + labour

what are the times doing to combat th decline in print

• online prescense

• paywall1 since 2010

• make money by selling customers data

• £500,000 a week on website through subscribers

• website, social media, podcast + radio

• technical to media convergence

what is a paywall

• dont have to be subscribed

• still have to pay to watch there specific content.

What are The Mirror doing to Combat the decline in Print?

• no paywall, access content for free

• younger audience can access

• selling ad spaces

• selling audiences data

• social media + an app

Who own daily mirror?

Reach PLC

Who own the times

News corp which is owned by news international which is owned by rupert murdock

Who regulates newspapers?

IPSO (Independent Press Standards Organisation)

What is the Leveson Inquiry?

• news reporter hacked into millie dowers phone started the realisation

• about the ethics of the media

• news wasnt correctly broadcasted

• so is now self regulated by the newspapers

Who is the audience for The Mirror?

• over 65 demographic (compared to times, trying to target under 35s)

• socio economic status os B, C1+2, D

• left wing

• lower reading age, less educated

How does the daily mirror target there audience

• no paywall online

• emphasis on word BACK, sugegsting to audience newspaper wants gary Lineker BACK

• large image to text ratio

• use colloquial, emotive language

Who is the audience for The Times?

• older 55 + audience

• socio economic status = A, B + C1

• slightly right wing conservatives

• resigned audience

How does the times target this audience

• predominant circulation is through print

• high text to image ration

• royal coat of arms on masthead

• broadsheet (densley packed)

• formal sophisticated language

• less emotive, more factual presetning both sides of a situation

What type of newspaper is the Daily Mirror?

tabloid

why does the daily mirror want to be seen as a middle market

want audiences to think they are reliable, and not the stereotype of trashy + bias

conventions of a tabloid "red top"

High image to text ratio

Less sophisticated wording (simple language)

Slightly younger demographic

Targeting a C2, D and E demographic, so it is relatable

• celebrity gossip and scandal

Image led

example of red top

The sun

The mirror

The star

How can you apply hypodermic needle theory to newspapers

• many subtle hints suggest the newspapers ideologies

• most people come back to the same newspaper

• Could change there readers political standpoint (only reading left-wing newspaper)

what idealogy shows the daily mirror is trying to inject message into a passive audience

• Using bold statements

• The BACKS in orange, subconciously telling the audience that Gary Lineker should be welcomed BACK

• The fact that its a rhetorical question

• That they used that specific photo of gary linker making him look relatable + as a victim, while Mr Sharp looks firm

How are celebrities represented in the daily mirror

well and relatably

• normal, down to earth people

How are older people represented in the daily mirror

• negatively

• old fashioned and hypocrytical

How is gender represented on the daily mirror

• poorly,

• the vast majority of images are white, rich males

• Not including many women = misrepresentation

how is race represented

• It is not racially inclusive

• however this could be a statement saying the more established white power is represented as ineffective

• the more people think we need a change as they're causing unneeded problems.

What percentage of the market does PLC own and why?

11% now

• as its horizontally integrated (150 newspapers)

• owning newspapers like daily express, sunday mirror

why is reach PLC horizontally integrated

• stay leader of the market

• share recousce, journalists

• keep cost of production down

• products more likely to be succesful

• widens the audience (different politics)

Who is Rupert Murdoch?

• a media mogul

• owns a conglomerate

• reaching all over media

• oligopoly ( control how news is communicated through media)

what does the mast head of time connotes

• logo = history, tradition, britain

• serif with small stroke = traditional, roots in ancient roman square capitals

• name = show us the times we live in

what are the times doing to target wider audience on radio

• complementing physical and online porvisions

• news team/ writers hosting shows on radio

why does the times use red text?

• attention to cheaper subscription price

• reflects changing nature of newspaper industry

what is press intrusion

press pry too closely into people's lives to gather their stories.

cost of tabloid vs broadsheet

tablod = 1 pound, broadsheet = 2 pound 50p

key focus of broadsheets vs tabloids

broadsheets focus more on the factual, financial, current affairs and issues, meanwhile tabloid cover the news also bu focus on celebrity, entertainment

why have the time circulation figures fallen?

• growth of television + internet (since 1990s) as source of news

• accesing news freely through social media

• narrowcasting

-decrease in attention span

How much is Murdoch worth

£12 billion

How does the daily mirror influence the audience to be active?

• offers audience opportunities to engage on a personal level.

• breaking through normal codes and conventions to speak directly to the reader.

• promotes activity + is further encouraged with journalist email address and twitter handle.

How many newspapers does Reach PLC own

150