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Social Influence :
the way ppl are influenced by the real or imagined presence of other ppl
Asch's line judgement study :
procedure: 1 subject asked to match line w correct line on card
2. others in group choose (obviously) incorrect line
results: 75% of subsets conformed at least once
Some factors influencing conformity-
-group size; increase in group size= increase in conformity
-power of a single dissenting ally: someone else disagrees w the group> you disagree w the group
- group cohesiveness: the closer u are to ppl in your group, the more likely you are to conform
Obedience:
compliance w an order (order someone gives you)
Milgram's obedience experiment:
Stanley Milgram -
1. Disturbed by the atrocities of WW2, asked "will a person hurt another person bc they are ordered to do so?"
2. Experiment: administering shock to ppl who get answer wrong bc they are ordered to do so
3. shows destructive obedience: violates what is morally right by telling ppl to act destructively
predictions- 24/39 psychologists said all subjects would quit by 150 volts
baseline results- 65% were willing to administer full shock (450v)
Situational Factors-
a. Physical proximity: u are in the same room w the person but not right next to them (obedience= 40%)
b. institutional authority: lab moved to downtown instead of at university (obedience= 48%)
c. authority of experimenter
1. not physically present (obedience= 20%)
2. experimenter is ordinary person (obedience = 20%)
Milgram's conclusions-
a. socialization of obedience: ppl are raised to be obedient; they value obedience, respect the legitimacy of the authority figure, and expect someone will be in charge
b. entrapment and escalator: at a certain point, some ppl said "I've got this far, what is another 15 volts?"
Some practical examples:
- the holocaust
- prison scandal in iraq
- McDonald's in kentucky
Milgrams study brought up:
-Issues of ethics
-so he did a proper debrief (explains all things and allows you to ask questions)
-during debrief he asked how they felt when they participated, only 1% said they regretted it
- 1 year later he asked same question and whether or not if they were affected by it, everyone said no.
- this would prob not be passed on ethics board bc of the stress and potential lasting effects it could have
group
a collection of ppl who have something in common that distinguishes them from others.
Ex: religions, nations, family, teams
Know the 4 reasons that when groups make decisions they often do worse than
individuals (this includes: common knowledge effect; group polarization; groupthink)
1. Groups don't usually capitalize on the expertise of their members. Ex: groups give too little weight to opinions of members who are experts and too much weight on the one w most power or most talkative
2. Common knowledge effect is the tendency for group discussions to focus on info that all members share but usually the more important info is what only a few know
3. Group polarization is the tendency for groups to make decisions that are more extreme than any member would have made alone
4. Group members usually care about how other members feel and are sometimes reluctant to "rock the boat" even when it needs a good rocking
Know why individuals act worse in groups than they do individually (deindividuation;
diffusion of responsibility & how it relates to social loafing and bystander intervention)
know why individuals act worse in groups than they do individually (deindividuation;
diffusion of responsibility & how it relates to social loafing and bystander intervention)
What is altruism? Kin selection? Reciprocal altruism? What does research show about
human examples of altruism?
-altruism is behavior that benefits another at a cost to oneself, kin selection is the process by which evolution selects for individuals who cooperate w their relatives , reciprocal altruism is behavior that benefits another w the expectation that those benefits will be returned in the future , we are capable of genuine altruism and some studies show were more altruistic than we realize
Which gender is more selective (choosier?) what are the biological and cultural
examples given?
- women, bc of child birth (biologically) and culturally
Know what males and females prefer with regard to body shape, symmetry and age,
and how that relates to good genes & fertility
What are the 3 reasons that similarity is such an attractive quality?
What percentage of current 20 years olds will get married? What is the median age of
marriage today for women? For men?
What are norms? What is the norm of reciprocity? What is normative influence? (know
the examples given in text)
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What is a self-fulfilling prophecy? What is stereotype threat and what can that lead to?
social behavior
how ppl interact in relationships and groups
need for affiliation
inborn- it is built into us
interpersonal attraction
positive feelings toward another
factors in attraction (liking, friendship, love)
1. proximity- choose dates, friends- those living nearby
2. familiarity
- mere exposure affect: the more you're exposed to something the more you like it
--this is why ads are shown so often, they think you will like the product, this is backed by science
mirror
- we prefer mirror pics of ourselves bc were most used to seeing self that way, but we prefer regular pics of others
physical attractiveness :
1 key= romantic interest
2 matching hypothesis: select partners of equal attractiveness.
- when this is not true, 1 partner brings something else into the relationship
what is attractive?
a. men v women from an evolutionary perspective, men want women w high fertility, women want someone who can provide for her family
b symmetry- it's genetic, symbolizes good genes is your face/ body are symmetric
familiarity- "birds of a feather flock together
we like similarities
Friends and romance poll
MW friends- look for trustworthiness
same for in romance
women look for partners who are family oriented and goal oriented too
poll results
more behaviorally specific you are in a relationship the less headache you will cause later. don't assume yk what partner thinking. Irene husband was thinking about driving while on a date and she was thinking of a thousand things.
these things support the evolutionary theory
Differences across
cultures
time
at one time being fat meant you were wealthy now it means you're unfit, fat
ex. of 90s heroin chic- skinny
similarity-
attracted to those similar to us
dissimilarity causes dislike
have to work to get over these, predators attitude same age similar intelligence
reciprocity
mutual exchange of give and take
we like those who like us
hard to get effect?
turned off by those who reject us
prefer the moderatley selective
romantic love (2 kinds)
-passionate love = absorbed; sexual feelings, intense emotion
- compassionate love= caring, respect, warmth, trust
--over time, passionate decreases and compassionate increases
love myths
'you'll know when you're really in love" - maybe, its confusing, hormones
"love is always a positive experience" - more critical and less tolerant of romantic partners
"passionate love lasts forever" this is exhausting, has to decrease for one to function
phalic
3-6
zone: penis
task: identify w their same sex parent
(boys)Oedipus complex:
boy desires mother, but there is an obstacle. dad stands in the way of boy getting w mom. the boy resents and fears dad. Boy fears castration anxiety, that dad will fear him.
(girls) Electra complex
desire and love father. girl blames mother, resents mother. jealous of mom. penis envy- girl wants a penis substitute. the substitute is then a baby
latency stage
6- puberty
zone: no zone (children at this age are indifferent to sexually related matters)
task: identify w same sex parent
genital
puberty- adulthood
zone: genital
task: sexual intimacy, love relationship and to develop talents and interests related to productive work
evaluation of freud
a. not testable (not scientific) - empirical: measuring using senses
science moves by disproof ex. mom is harsh rejecting, marries someone like mom (dominating), marries someone opposite of mom (comforting)
b. atypical patients- built a universal theory
case studies - upper class, older women
measuring personality
a.demo: personality
inventory
b characteristics of a good test
-a reliability- consistency= produce same results if used again in some circumstances?
-b validity: does it measure what it is supposed to measure?
social cognition
how ppl think about others
Attitudes
organized beliefs about some aspect of the world
3 components to attititudes
affective (feelings)
behavior (predisposition to act)
cognition (thoughts)
these 3 things affect how strong our attitude is
values, knowledge, experience
how are attitudes learned?
observational learning: imitate, parents, peers, reference group (tv/social media)
classical conditioning: pair neutral object w obj that elicits positive emotional response
operant conditioning: reward, punish attitudes parents and culture
do attitudes predict behavior?
la pierre study 1930s
Chinese
traveled country w Chinese couple to 100s of hotels/restaurants
6 mos later he sent a survey "would u accept Chinese ppl in ur establishment?"
90% said no
but irl, only one place refused them.
this was a time w racism toward the Chinese
possible reasons why they let them in were for appearances, $, and hard to say no irl
attitudes do not consistently predict behavior. why?
situational constraints: sometimes have to act in ways not consistent w attitudes
ex. school Is important to you but you skip class
stronger your attitude Is the more likely you are to behave in ways consistent w that attitude