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Businesses Exist To
Serve needs of society
Productive use of resources, create value for customers, employees, and shareholders
6 Major Theories of Management
Scientific
Administrative
Behavioral
Management Science
Organizational Environment
Leadership and Innovation
Scientific Management Theory Contributors
Adam Smith
Fredrick Taylor
Gilbreaths
Adam Smith
1700's - Job Specialization and Division of Labor
Fredrick Taylor
late 1800's - 4 Principles to increase efficiency
4 Principles to Increase Efficiency
1. Study the Work, experiment with improvements
2. Codify the best methods for doing the work
3. Hire/Align worker skills with the jobs to be done
4. Provide fair pay and incentives
Gilbreaths: 3 Steps
1. Analyze all tasks, break into components
2. Find better ways to perform each component
3. Reorganize each component so overall more efficient
Administrative Management Theory Contributors
Max Weber
Henri Fayol
Max Weber
5 Principles of Bureaucracy to ensure efficiency & effectiveness
Describes a formal system of organization and administration
Henri Fayol
14 Principles of Efficiency
More comprehensive and balanced view of the organization
Behavioral Management Theory Contributors
Mary Parker Follet
Elton Mayo
Douglas McGregor
Mary Parker Follet
Emphasized the Human side of management
"Authority should go with knowledge" - employee job self determination
Identified the importance of cross-functioning (collaboration across the org)
Elton Mayo
Hawthorne Studies
Management involvement with workers more important than physical work conditions
Birth of Human Relations movement
Douglas McGregor
Theory X, Theory Y
Management Science Theory
Quantitative Management
Operations Management
Total Quality Management
Management Information Systems
Quantitative Management
Uses data and math based models, simulations, and techniques to aid decisions
Operations Management
Specialized techniques for optimizing productions systems
Total Quality Management (TQM)
Integrates process management, measures/evaluation, and proven improvement methedologies to improve effectivnes and efficiency
Management Informations Systems (MIS)
Provide easy access to external and internal data to enhance decision making
Organizational Environment Theory
Open Systems View (1960s) - Katz, Kahn, Thompson
Contingency Theory (1960s) - Burns, Stalker, Lawrence, Lorsch
Contingency Theory (1960s) - Burns, Stalker, Lawrence, Lorsch
No one best way to organize:
Stable environment => Mechanistic Structure
Rapidly changing environment => Organic Structure
Open Systems View (1960s) - Katz, Kahn, Thompson
Resources come from the external environment, are converted internally, and then sent back as goods and services to the external environment
Leadership & Innovation
Leadership vs Management (2000 - Goleman, Kotter)
Importance of Innovation (2000 - Foster, Christensen, Amabile)
Leadership vs Management (2000 - Goleman, Kotter)
Emotional Intelligence
Leader as influencer/persuader
Importance of Innovation (2000 - Foster, Christensen, Amabile)
Impact of Disruptive Technologies
Innovation key to growth/survival
Employee Engagement
Confidence in business leaders
Declined greatly over time
Job Satisfaction
Declining over time
Youngest workers are least satisfied
They expect more from management
Conference Board Recommends
Better Management ==> More engaged workforce ==> More satisfied employees ==> More productive employees
Management Theory Evolution
Not necessarily one best way, but nearly always a better way
Purpose of management
Right work, done well
Enterprise Level Management
requires implementing Processes and Practices that identify and deliver superior performance in innovative and socially responsible organizations:
Enterprise Level Management Key Points
Identify and communicate the "Right Work"
Design, implement, and monitor flows of work so the "Right Work" is performed effectively and efficiently ("Done Well")
Pursue innovation to create new opportunities and to continuously improve
Adopt values and practices that enable the firm to act responsibly towards all stakeholders
Why do managers get bad ratings
Most managers think they are doing a GOOD JOB!
Most managers never receive any formal training
Sometimes national policies/cultures perpetuate ineptness (e.g., trade barriers, trade union resistance)
Human nature to resist change (uncomfortable)
Need a burning platform -> the motivation to change
Takes a long time to implement, progress can be slow at first
3 Core Elements of Management
Targets, Incentives, Monitoring
Company Business Model
how its strategy will create value for the customer and at the same time generate revenues sufficient to cover costs and realize a profit
Business Model 2 Components
Customer Value Proposition
Profit Formula
Customer Value Proposition
Describes the company's approach to satisfy buyer needs or wants at a price the customer will consider good value
Value "V" should exceed or equal price "P" charged
Profit Formula
describes how effectively the company can deliver on the value proposition at profit
Price "P" should exceed Cost "C"
Viable Business Model
V ≥ P and P > C
Value Price Observations
The greater the value provided (V) and the lower the price (P), the more attractive the value proposition is to customers
The lower the costs (C) for a given customer value proposition (V-P), the greater the ability of the business model to be profitable
Company Strategy
Action plan for outperforming its competitors and achieving superior profitability
Strategy is about doing
what rival firms don't do, or can't do
No advantage if firms have same strategy
Strategy
Position the company in the marketplace
Attract customers
Compete against rivals
Achieve performance targets
Capitalize on opportunities to grow the business
Respond to changing economic and market conditions
Competitive Advantage
provides buyers with superior value compared to rival sellers or offers the same value at a lower cost to the firm
Strategy is sustainable if
persists despite the best efforts of competitors to match or surpass advantage
Strategic Vision
management's aspirations goals for the company's future and the course and direction charted to achieve them
Components of a Mission Statement
Identifies company's products or services
Specifies the buyer needs that the firm seeks to satisfy and/or the customer groups or markets that it serves
A clear sense of company identity
Strategic Vision
Future Oriented
Aspirational
Relatively High Level
Mission
Present Oriented
Focused on purpose, not goal
More focused and specific
Values
are the beliefs, traits, and behavioral norms that company employees are expected to display in conducting the company's business and pursuing its strategic vision and mission
Objectives
Performance targets
Two Types of Objectives
Financial Objectives
Strategic Objectives
Financial Objectives
Growth in revenue or net income ect...
Strategic Objectives
Growth in market standing
"Winning X percent of Market Share"
Stretch Objectives
High enough to stretch an organization to perform at its full potential and deliver best possible results
Short and long term objectvies
Short Term Objectives
One year or less
Long term objectives
3 or more years
SMART
SPECIFIC
MEASURABLE
ACTIONABLE
REALISTIC
TIME BOUND
Specific
Describe with some precision
Measurable
Allows for monitoring and improvement
Actionable
within the firm's ability to control
Realistic
feasible, some likelihood of success
Time Bound
Has a deadline
Managers modify strategy
Changing market conditions
Advancing technology
Fresh moves of competitors
Shifting buyer needs
Emerging market opportunities
New ideas for improving the strategy
Deliberate Strategy
proactive strategy elements that are planned
Emergent Strategy
Reactive strategy elements that emerge as changing conditions warrant
Realized Strategy
Combination of proactive and reactive elements
Strategy Test
Fit Test
Competitive Advantage Test
Performance Test
Macro-Environment
Context in which a company's industry is situated
Relevant components over which firm has no direct control
PESTEL Analysis
Political Factors
Economic Conditions
Sociocultural Forces
Technological Factors
Environmental Forces
Legal / Regulatory Factors
Industry and Competitive Environment Tools
Five Forces
Driving Forces
Key Success Factors
Industry Outlook for Profitability
5 Competitive Forces
Rivals (competitors)
Potential new entrants
Producers of substitute products
Bargaining power of suppliers
Bargaining power of customers (buyers)
Driving Forces
Underlying causes of change in industry and competitive conditions
Key Success Factors (KSF's)
strategy elements, product attributes, operational approaches, resources, and competitive capabilities that are essential to surviving and thriving in an industry
Resource
productive input or competitive asset owned or controlled by the firm
Capability
capacity of a firm to perform some internal activity competently
Marketing Research and R&D
Tangible Resources
Land
Real estate
CAsh
Patents
Intangible Resources
Intellectual Capital
Brands
Relationships
Company Culture
Capabilities
Mostly knowledge based
Intellectual capital
Organizational Processes
VRIN Test
Sustainable and competitive advantage
VRIN
Valuable
Rare
Inimitable
Non substitutable
Valuable
does the resource capability help the firm compete
RAre
is it something rivals lack
Inimitable
is it difficult or costly to intimidate
Nonsubstitutable
is there a low risk of substitutes
Value Chain Analysis
Identifies primary activites and related support activities that create customer value
Primary Activites
creates value for customers
Support Activities
facilitate and enhance the performance of the primary activites
SWOT Combines
External and Internal Analysis
SWOT
Strengths
Weaknesses
Opportunties
Threats
2 Types of Threats
Normal course of business threats
Sudden-Death (Survival) Threats
Low-Cost Provider
Achieve lower overall costs than rivals on products that attract a broad spectrum of buyers
Broad Differentiations
Differentiating the firm's product offering from rivals with attributes that appeal to a broad spectrum of buyers
Focused Low-Cost
Concentrating on a narrow price-sensitive buyers segment and on costs to offer a lower-priced product
Focused Differentiation
Narrow buyer segment by meeting specific tastes and requirements of niche members
Best Cost Provider
More value for money by offering upscale product attributes at a lower cost than rivals
Lost-Cost Provider Strategy
Becomes industry's lowest-cost provider
Have meanigfully lower costs than rivals (Not Necessarily Lowest Cost)
Two Options For Low-Cost Provider Strategy
Use the lower-cost position to underprice competitors and attract price-sensitive customers in enough numbers to increase profits
Maintain the current price, but use the lower-cost advantage to earn a higher profit margin on each unit sold
Low-Cost Providers Works Best
Vigorous price competition among rival sellers
Identical products are available from many sellers
There are few ways to differentiate industry products
Buyers use the product in the same ways
Buyers incur low switching costs
Industry sales mostly to a few, large volume buyers
New entrants/others use low prices to attract buyers
Broad Differentiation Strategy
Worth Paying More
For a better product
Status Symbol