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Dimensions of international business
- international trade
- international investment
- international business risks
- participants
- foreign market entry strategies
- globalization of markets
performance of trade and investment activities by firms across national borders
international business
ongoing economic integration and growing interdependency of countries worldwide
globalization of markets
exchange of products and services across national borders (exporting and importing)
International trade
sale of products / services to customers located abroad from a base in the home country or 3rd country
exporting
procurement of products / services from suppliers located abroad for consumption in the home country or the 3rd country
importing / global sourcing
Transfer of assets to another country or the acquisition of assets in that country
international investment
passive ownership of foreign securities, such as stocks and bonds, in order to generate financial returns
International portfolio investment
what helps a greater collaboration among nations?
multilateral regulatory agencies (WTO and IMF)
international business ....
1. conducted across national borders
2. use distinctive business methods
3. is in contact with countries that differ
4 risks of international business
1. cross-cultural risk
2. country risk
3. currency risk
4. commercial risk
- cultural differences
- differences in negotiation patterns
- decision-making styles
- ethical procedures
cross-cultural risks
risk arising from differences in language, lifestyle, attitudes, customs, and religion, where a cultural miscommunication jeopardizes a culturally-valued mindset or behavior
cultural differences
standards of right and wrong vary considerably around the world
ethical practices
- government intervention, protectionism, and barriers to trade and investment
- bureaucracy, red tape, administrative delays, corruption
- lack of legal safeguards
- legislation unfavorable to foreign firms
- economic failures and mismanagement
- social and political unrest and instability
country risks (political)
- currency exposure
- asset valuation
- foreign taxation
- inflation
currency risks
risk of unfavorable exchange rate fluctuations
currency exposure
exchange rate fluctuations will adversely affect the value of firm's assets and liabilities
asset valuation
- weak partner
- operational problems
- timing of entry
- competitive intensity
- poor execution of strategy
commercial risks
risks are
always present but manageable
Large company with substantial resources that performs various business activities through a network of subsidiaries and affiliates located in multiple countries
Multinational enterprise (MNE)
who participates in international business?
1. multinational enterprise (NMEs)
2. small and medium-sized enterprise (SMEs)
3. born global firm
4. non-governmental organizations
companies with 500 or fewer employees, comprising over 90% of all firms in most countries
small and medium-sized enterprise (SME)
young, entrepreneurial SME that undertakes substantial international business at or near its founding
born global firm
many non-profit organizations conduct cross-border activities
non-governmental organizations
Why do firms internationalize?
New market, cheaper labor, etc.
why study international business?
- facilitator of global economy and interconnectedness
- contributor to national economic well-being
- competitive advantage for the firm and you
- opportunity to support ethics, sustainability. and corporate citizenship
what has altered the International business landscape more than any other trends?
globalization and technological advances
interconnectedness of national economies and the growing interdependence of buyers, producers, suppliers, and governments around the world
globalization
- intro of railroads and ocean transport
- rise of manufacturing
- cross border trade
first phase (1830 - late 1800s)
- rise of electricity and steel production
- emergence of MNEs
second phase (1900 - 1930)
- formation of general agreement on tariffs and trade
- industrializing western countries to reduce trade barriers
- global capital markets
third phase (1948 - 1970s)
- privatization of state enterprises
- growth of emerging markets
fourth phase (1980s - 2006)
- rise of digital technologies
- leveraging tech to facilitate trade and local production
fifth phase (2007 - present)
Driving forces of market globalization
- worldwide reduction of barriers to trade and investment
- market liberalization and adoption of free trade
- industrialization, economic development, and modernization
- integration of world financial markets
- advances in technology
Dimensions of market globalization
• Integration and interdependence of national economies
• Rise of regional economic integration blocs
• Growth of global investment and financial flows
• Convergence of buyer lifestyles and preferences
• Globalization of production activities
• Globalization of services
Consequences of market globalization
- new business opportunities
- new risks and intense rivalry from foreign competitors
- more demanding buyers
- greater emphasis on proactive internationalism
- internationalism of firm's value chain
rapid spread of financial or monetary crises from 1. country to another
contagion
social consequences
- loss of national sovereignty
- offshoring and flight of jobs
- effect on poor
- effect on natural environment
- effect on national culture
Economic integration blocs
EU, NAFTA, MERCOSUR
to cut costs, firms manufacture in
low-cost locations
organization of some 150 member nations
world trade organization (WTO)
rising living standards have made countries
more attractive as target markets for sales and investments
advances in technology reduce the cost of doing business internationally, by allowing firms to
interact cheaply with suppliers, distributors, and customers worldwide
Digital technologies opened the global marketplace to firms that
historically lack the resources to internationalize
cost of international transportation has
declined
A purely domestic focus is
no longer viable
sequence of value-adding activities performed by the firm in the process of developing, producing, and marketing a product or service
value chain
stages in value chain
1. research and development
2. procurement (sourcing)
3. manufacturing
4. marketing
5. distribution
6. sales and service
reasons for internationalizing your value chain
- cost savings
- increases efficiency, productivity, and flexibility
- access customers, inputs, labor, and tech
- benefit from foreign partner capabilities
MNE activities can interfere with government's ability to
control their own economies and social political systems
what is lost as firms shift production abroad?
jobs are lost
In poor countries, globalization
creates jobs and raises wages, but also disrupts local job markets
Does globalization harm the environment?
yes
values, beliefs, customs, arts, and other products of human thought and work that characterize the people of a given society
culture
a situation or event where a cultural miscommunication puts some human value at stake
cross-cultural risk
process of learning the rules and behavioral patterns appropriate to one's society
socialization
process of adjusting and adapting to a culture other than one's own
acculturation
Culture is not....
- right or wrong
- not about individual behavior
- not inherited
elements of culture
- cross cultural risk
- dimensions
- language
- religion
- model and explanations
- managerial implications
person's judgments about what is good or bad, acceptable or unacceptable, important or unimportant, and normal or abnormal
values
developed based on values and are similar to opinions, except that they are often unconsciously held and may not have a rational basis
attitudes and preferences
ways of behaving and conducting oneself in public or business situations
manners / customs
reflects each culture's orientation about personal space and conversational distance
perceptions of space
rigid orientation to time in which the individual is focused on schedules punctuality time as a resource, time is linear, "time is money"
monochronic
a flexible, non-linear orientation to time in which the individual takes a long-term perspective; time is elastic; long delays are tolerated
- relationships matter more
polychronic
letters, figures, colors, or other characters that communicate a meaning
symbols
flags, anthems, seals, monuments, and historical myth
symbol
artifacts, objects, and technological systems that place construct to function their environments
material productions
the pattern of social arrangements and organized relationships that characterize a society
social structure
individuals, family, reference groups, social stratification, social mobility
social structure
the mirror or expression of culture, essential for communications, provides insights to culture (both verbal and nonverbal)
language
an expression whose symbolic meaning differs from its literal meaning, you can't understand it simply by knowing what the individual words mean
idioms
ways of talking, sounds, closeness, body contact, posture/stance, head movements, eye movements, facial expressions, hand movements, and appearance
nonverbal communciations
system of common beliefs or attitudes regarding a being or system of thought that people consider sacred, divine, or highest truth
religion
religion influences culture and therefore influences
business and consumer behavior
In business, culture affects:
- managing employees
- communicating and dealing with distributors and other business partners
- negotiating and structuring business ventures
- developing products and services
- preparing advertising and promotional materials
- preparing for international trade fairs
- interacting with current and potential customers
a distinctive tradition or institution strongly associated with a society
cultural metaphors
a guide to deciphering attitudes, values, and behavior
cultural metaphors
explicit explanations with emphasis on spoken words
- clear, efficient, logical delivery of verbal messages
- direct communication
low-context cultures
emphasizes nonverbal or indirect language
- promote harmonious relationships
- care is taken not to embarrass or offend others
high-context culture
ethical values vary by
culture
each person emphasizes their own self-interest, competition for resources is the norm, individual who compete best are rewarded
individualistic societies
ties among individuals are important business is conducted into a group context, cooperative experience, conformity and compromise help maintain harmony
collectivist societies
how a society deals with inequalities in power that exist among people
power distance
big gaps between the weak and powerful
high power distance societies
small gaps between the weak and powerful
low power distance societies
the extent to which people can tolerate risk and uncertainty in their lives
uncertainty avoidance
create institutions to minimize risk and ensure security
- stable careers and regulate worker actions
high uncertainty avoidance societies
managers are relatively entrepreneurial and comfortable with risk
- firms make decisions quickly
- people are comfortable changing jobs
low uncertainty avoidance societies
a society's orientation based on traditional male and female values
masculinity vs. femininity
values competitiveness, ambition, assertiveness and accumulation of wealth
- men and women are assertive
masculine culture
emphasizes nurturing roles, interdependence among people, and caring for less fortunate people for men and women
feminine culture
the degree to which people and organizations defer gratification to achieve long-term success
long-term vs. short-term orientation
long view in planning and living, focusing on years and decades
long-term orientation
typical in the US and most other western countries
short-term orientation
the degree to which people in a society attempt to control their impulses and desires
indulgence vs. restraint
allow relatively free gratification of their basic human desires related to having fun and enjoying life
indulgent societies
such gratification should be curbed and regulated by strict norms
restrained societies
managers focus on the task at hand, are impersonal, typically use contracts and want to get down to business
deal-oriented culture