Introduction to Rhetoric Page 1 Quiz

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16 Terms

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Rhetoric

The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques

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Texts

Anything that can be analyzed

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Purpose

The reason a text was written

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Context

The background of the texts

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Occasion/ Exigence

A trigger

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Subject

The topic

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Speaker

The person delivering, writing, or communicating the text

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Persona

Character or face assumed by speaker

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Audience

The intended listeners

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Ethical/ Rhetorical Appeals (Ethos, Pathos, Logos)

Relating to moral principles or the branch of knowledge dealing with these

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Ethos

When a text communicates credibility of speaker

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Pathos

Appeals to emotion. An appeal to bias.

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Logos

Appeal to logic and reason

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Connotation

Implication of a word

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Denotation

Literal meaning of a word

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Satire

The use of humor, irony, exaggeration, or ridicule to expose and criticize people’s stupidity or vices