WWI Propaganda

Propaganda

• information that is spread for the purpose of promoting a cause

• information/ideas/rumors deliberately spread widely to help/harm a person/group/movement/institution/nation/ etc.

Bandwagon

• an appeal to a viewer to follow the crowd because “everyone else is doing it”

• very common in wartime propaganda

Cardstacking

• presents only positive information

• omits negative

Glittering generalities

• linked to highly valued concepts

• specifically words used (demand approval without thinking)

• e.g. honor, glory, love of country, freedom (esp. in U.S.)

Name calling

• use of derogatory language/words carrying a negative connotation when describing an enemy

• attempts to arouse prejudice among the public by labeling the target something that the public dislikes

Plain folks

• tries to convince the public that the views reflect those of the common person (working for their benefit)

• effective w/ glittering generalities

Testimonials

• quotations/endorsements in/out of context

• connects a famous/respectable person with a product/item

• often used w/ transfer

Transfer

• make the subject view a certain item in the same way as they view another item (links two in their mind)

• often used to transfer negative feelings but can be used positively

• in politics, often used to transfer blame from one politician to another politician/party