The Effects of Campaigns on Public Opinion

These flashcards cover essential vocabulary related to the effects of campaigns on public opinion and voter behavior as discussed in the lecture notes.

Campaigns

Organized efforts by political candidates to influence voters' opinions and behaviors.

Persuasion

The act of convincing someone to change their beliefs or behavior, often used in the context of campaign strategies.

Vote Choice

The decision made by voters regarding which candidate or party to support in an election.

Partisanship

The strong adherence to a particular political party, often influencing voter behavior and perceptions.

Field Experiment

A study conducted in real-world settings to test the effectiveness of a particular intervention or campaign.

Agenda Setting

The process by which campaigns influence which issues the public perceives as important.

Priming

The technique of altering voters' criteria for evaluating politicians or making decisions based on specific issues.

Swing Voters

Voters who do not have a consistent party affiliation and may be persuaded to vote for different parties in different elections.

Mobilization

Efforts taken to encourage voter participation and turnout during elections.

Political Sophistication

The level of complexity and depth of understanding that voters have regarding political ideologies and candidates.