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Descriptive Statistics
Use summary statistics, graphs, and tables to describe data sets
Inferential Statistics
Use samples to draw inferences about larger populations (some level of uncertainty)
Hypothesis testing, confidence intervals, linear regression
Summary Statistics
Descriptive- measures of location, central tendency, spread of data
Data Visualization
Descriptive- histograms, scatterplots, pie charts
Probability
Likelihood of different outcomes of events occurring
Ex: Risk assessment, inventory management, project management, investment analysis
Population
All individuals, objects, or measurements where properties are being studied
Sample
Subset of population being studied
Sampling
Process of choosing a subject to study
Statistic
Numerical characteristic of a sample; estimates corresponding population parameter
Ex: Average
Parameter
Number used to represent population characteristics and generally cannot be determined easily. Concluding factor, end goal
Benefits of Sampling
Reduced costs (More info to gather costs more)
Greater speed (Gathering more info takes longer)
Greater Scope (Fewer individuals allows more time with each one to gather info)
Accuracy (Less time needed means more knowledgeable/trained people to gather it)
Representative sample
Representative Sample
When the sample has the same characteristics as the population it represents
Simple Random Sampling
Use a random method to select a sample, needs info about the whole population
Ex: Random number generator, random number table, drawing lots
Stratified Sampling
Divide population into groups called strata
Allocate sample size to each stratum so they’re proportional to the size in the population (ensures minority representation)
Use all or a simple random sample within the selected clusters
Don’t need a lot of info
Systematic Sampling
Randomly select starting point and pick only the nth individual
Don’t need a lot of info
Convenience Sampling
Use a sample that is convenient
Don’t need a lot of info
Common Sampling Issues
Sampling bias
Sample size issues
Undue influence (Ethical issues)
Self-selected samples (Opinionless people will not respond)
Non-response bias (Certain demographics may not respond)
Time bias (Holidays)
Qualitative Data (Categorical)
Result of describing attributes of a population/sample
Ex: Customer reviews
Quantitative Data
Result of counting/measuring attributes of a population/sample
Always a number
Discrete Quantitative Data
Only takes on certain numerical data
Ex: # of customers per day
Continuous Quantitative Data
Can include fractions, decimals, and irrational numbers
Ex: Lengths of wood boards
Levels of Measurement
Way a set of data is measured
Nominal Scale
Qualitative data where order does not matter
Ex: Color
Ordinal Scale
Qualitative data where order does not matter, but we can’t measure differences
Ex: Clothing sizes, customer satisfaction scale
Interval Scale
Quantitative data where the differences make sense, but the data does not have a starting point
Ex: Day-by-day temperature, cannot say 5% colder because no absolute starting temperature
Ratio Scale
Quantitative data where differences make sense and the data has a starting point
Ex: Age, ranking vote averages
Frequency
Number of times a value of the data occurs
Relative Frequency
Ratio of the number of times a value occurs in the set to the total number of outcomes