Horticulture Production Lectures 3-4

Sustainability

creating and maintaining the conditions under which humans exist in productive harmony to support future generations

What is Sustainability in context of horticultural production

profitability growing crops in a safe and fair working environment, without depleting natural resources or polluting the environment

Greenwashing

the use of deceptive marketing or claims to create a precipitation that in organization or product is environmentally friendly

How do you communicate sustainability? 

stories, data, certification

Sustainability Stories Examples 

opportunities to employees, changing the packaging, updating you irrigation system, growing a keystone plant 

The R’s of Sustanbvility

Reduce, Reuse, Recycle

Sustainability Data examples

showing pounds of plastic, reporting times a production is reused, monitering water consumption

Sustainability: Certification

Food Alliance, MPS, Verifloral

Food Alliance Standards 

Safe and Fair Working Conditions, Wildlife Habitat and Biodiversity, Integrated Pest Disease, and weed management, soil and water conservation, operational efficiencies, No GMOs, prohibited pesticides, continual improvement

The Federal Trade Commission

Title 16: Commercial Practices, Part 260: Guides for the use of Environmental marketing claims