advertising unit 3

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9 Terms

1
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effective ads

required-consistency of style+standards

create-image for audience

2
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what are the 5 elements of and ad?

headline,body copy,illistration,pricing strategy,business id

3
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what are the 4 headline strategies

YOU approach

NEWS

strong benefit

makes audience want more info

4
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follows up and relates to headline

kiss method-short and simple

stresses a benefit

keeps to the point

asks customer to take action

support advertising focus

6 body copy strategies

5
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3 illistration types

clipart

og art

photograph

6
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Pricing strategies(optional)

direct

indirect 

7
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business ID

logo,slogan,ID info

8
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persuasive

brand reminder

comparitive

defensive

ad goal/focus

9
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using benefits:

functional vs. emotional