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scare tactics
frightening people and exaggeration possible dangers
either/or choices
trying to create a different situation
slippery slope
makes it seem like like today’s tiny misstep as tomorrows a disaster (consequences)
overly sentimental appeals
tender emotions excessively to distract readers from facts
bandwagon appeals
urges people to follow the same path as everyone else
Appeals to False Authority
when writers offer themselves or other authorities as sufficient warrant for believing a claim
dogmatism
write who assumes that one position is the only right one
ad hominem arguments
attack the character or person rather than they claims they make
stacking the deck
present only one side of the story so they win