Mass Media Final Exam Review

Overton Window

Acceptable political discourse range in mainstream media.

Tim Pilgrim's Functions

Inform, Surveillance, service the political system, Hold society together, Entertain, Act as a community forum, Set the agenda, Service the political system.

Trust in News

People trust local news over national and international.

Newspaper Subscribers

More avid news consumers than other sources' subscribers.

Radio vs. Podcasts

More global listeners prefer radio over podcasts.

Podcast Statistics

90 million Americans listen weekly to podcasts.

Media Interaction

U.S. citizens spend half the day on media.

Factual Statement

Can be proven or disproven with evidence.

Fact-Checking Websites

Sites verifying claims include PolitiFact and Snopes.

Falsifiable Claims

Claims that can be disproven through evidence.

Non-Falsifiable Claims

Claims that cannot be proven or disproven.

First Amendment

Protects free speech, press, and assembly rights.

Prior Restraint

Government suppression of speech before publication.

Obscenity Laws

Regulations limiting speech deemed obscene.

Economic Boycotts

Consequences of speech affecting funding sources.

Jurgen Habermas

Critiques market-based media in democracy.

Public Sphere

Space for public discourse and participation.

Freedom of Information Act

Law granting access to public records.

Framing

Positioning issues affects audience reactions.

Gain Framing

Messages emphasizing benefits to encourage action.

Loss Framing

Messages emphasizing avoidance of negative outcomes.

Episodic Frames

Focus on individual stories in news coverage.

Thematic Frames

Focus on broader societal issues in news.

Framing Study

Research analyzing audience response to tweets.

Persuasion Value

Measure of how convincing a message is.

Credibility

Trustworthiness of the source or message.

Action Likelihood

Probability of audience taking action based on message.

Undocumented Immigrants

Individuals without legal immigration status.

Immigration Reform

Changes to improve the immigration system.

Thematic Tweets

Tweets focused on a specific social issue.

Engagement Metrics

Measures of audience interaction with content.

Paid Media

Advertising purchased to promote content.

Earned Media

Publicity gained through media coverage.

Owned Media

Content controlled by an organization.

Digital Advertising

Online ads targeting specific audiences.

Addictive Behavior

Compulsive engagement with digital platforms.

Audience Engagement

Interaction levels with media content.

Humor in Media

Using comedy to enhance audience connection.

Listening Strategy

Plan to gather audience insights and feedback.

Public-Powered Journalism

Community-driven news prioritizing local needs.

Public Relations (PR)

Profession managing communication for clients.

Journalism Ethics

Standards guiding accurate and fair reporting.

Investigative Journalism

In-depth reporting requiring significant time investment.

Media Bias

Tendency to favor certain perspectives in reporting.

Traditional Ad-Driven Model

Revenue model based on advertising sales.

Government Funded Journalism

News supported by government financial resources.

Non-Profit Journalism

News organizations funded by donations and grants.

User Contributions

Funding model relying on audience donations.

Future of Journalism

Trends indicating decline in traditional revenue sources.

Media Advertising Spending

$260 billion spent in the U.S. (2015-2021).

Social Media Impact

Platforms affecting user happiness and engagement.

Ethical Issues in Advertising

Concerns regarding morality in marketing practices.

Branding in Media

Creating a distinct identity for engagement.

Interactive Features

Elements encouraging audience participation.

Newspaper subscribers place high importance on their source being informative, less on being entertaining

True

People retain information better from podcasts

True