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ad hominem argument
argument that attacks the integrity or character of an opponent rather than the merits of an issue
analogy
a comparison that attempts to explain one idea or thing by likening it to another
begging the question
the situation that results when a writer or speaker constructs an argument on an assumption that the audience does not accept
casual relationship (cause-and-effect relationship)
The relationship expressing “if X is the cause, then Y is the effect“ or “if Y is the effect, then X caused it“
colloquialism
a word or expression acceptable in informal usage but inappropriate in formal discourse
connotation
the implication of emotional overtones of a word rather than its literal meaning
essay
short prose discussion of a single topic (can be formal or informal)
euphemism
more agreeable or less offensive substitute for a generally unpleasant word or concept
logical fallacy
errors in reasoning used by speakers or writers, sometimes in order to dupe their audiences
most logical fallacies are based on insufficient evidence
red herring
a side issue introduced into an argument in order to distract from the main argument
sarcasm
involves bitter, caustic language that is meant to hurt or ridicule someone or something
satire
often an attack on a person
use of wit and humor to ridicule society’s weaknesses so as to correct them
tone
reflection of the writer’s attitude toward subject and audience
understatement
a way of deliberately representing something as less than it is in order to stress its magnitude
voice
the presence or sound of self, chosen by author