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Under-Consumption & Market Saturation
71% of Americans earned below $2,500/year, lacking the purchasing power for new consumer goods.
Key markets became saturated. Car sales fell by one-third in 1929; construction spending dropped by $2 billion since 1926.
Agricultural Crisis
Farm incomes fell from 6 billion(1929) to 2 billion (1932).
Agricultural prices fell 60% below their 1929 level.
One-third of American farmers lost their land.
Environmental disaster: Severe droughts (1930-31) and dust storms (from 1932) made land unusable.
Weak Banking system
Only one-third of banks were in the Federal Reserve System; regulations varied by state.
Even before 1929, 5,172 banks (~20% of the total) had failed.
Banks had limited cash reserves, making them vulnerable to "runs."
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