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Organizational behavioral modification
A behavioral approach to motivation based on B.F. Skinner’s operant conditioning
It emphasizes that behavior in the workplace can be shaped and maintained through reinforcement, punishment, and extinction
Core Assumptions
Behavior is learned (what employees do at work is shaped by consequences)
Desired behavior can be increased with rewards (positive reinforcement).
Undesired behavior can be reduced through punishment or by withholding reinforcement.
Motivation is less about internal states (needs, cognitions) and more about external, observable consequences.
Types of Reinforcement Schedules
Continuous Reinforcement
Intermittent (Partial) Reinforcement
Continuous Reinforcement
Desired behavior is reinforced every time
Results in faster learning
Extinction happens quickly once reinforcement stops
Intermittent (Partial reinfocement)
Desired behavior is reinforced only sometimes
Results in slower learning
More resistant to extinction
Fixed ratio (FR)
Reinforcement after a set number of responses
High response rate, but with pauses after reinforcement (post-reinforcement pause)
A salesperson gets a bonus of every 10 sales
Variable Ratio (VR)
Reinforcement after an unpredictable number of responses
Very High, steady response rate; highly resistant to extinction.
Slot machines; an employee might get recognition after 3 tasks, then 7 them 5.
Fixed interval (FI)
Reinforcement given after a fixed time interval
Responses increase as the reinforcement time approaches, then drop after receiving it (scalloping effect)
A worker receives a paycheck every two weeks
Variable Interval (VI)
Reinforcement given at unpredictable time intervals
Steady, moderate response rate; resistant to extinction
A supervisor give random spot-check praise or bonuses
Positive Reinforcement
Increase behavior by adding something desirable
Ex. An employee meets a sales target. The manager gives a bonus. The employee is more motivated to sell again
Negative Reinforcement
Increase behavior by removing something unpleasant
Ex. An employee consistently submits reports on time. The manager stops requiring daily progress check-ins. The employee keeps submitting reports promptly
Positive Punishment
Decrease behavior by adding something unpleasant
Ex. An employee is late to work. The manager issues a written warning. The employee avoids being late again
Negative Punishment
Decrease behavior by removing something desirable
Ex. An employee misses a deadline. The manager cancels their eligibility for an incentive program. The employee works harder to meet deadlines next time.