Attitude
a set of feelings and beliefs
negative or positive
mere exposure effect
the more someone is exposed to something they will like it more
Central route
deeply processing the content of the message
questions
Periperal route
including the characteristics of the person imparting the message
are they famous people
Richard LaPiere
experiment on relationship between attitudes and behavior
Cognitive dissonance theory
people are motivated to have consistent attitudes and behaviors, when they don’t they will experience unpleasure
Lean Festinger and James Carlsmith
foot-in-the-door phenomenon
once a person aggress to a small request they will be more likely to agree to a follow up that is larger
Norms of reciprocity
you ought do do a nice favor in return
door-in-the-face
large request is followed by a smaller atainabboe request
Attribution theory
explains how people determine thee cause of that the observe
Harold Kelley
explains the kind of attributions people make based on three kinds of information
consistency - how similarly the individual acts in the sane situation over time (determines unstable or stable)
distinctiveness - how similar this situation is too other situations
consensus - consider how many others are in same situation
Self-full filing prophecy
expectation or belief that influences behaviors
Robert Rosenthal and Lenore - study on grade children
fundamental attribution error
overemphasize personal characteristics and underestimate situational factors when judging others behavior
Sell-serving bias
take more credit for good outcomes than for bad ones
false-consensus effect
overestimate amount of people that agree with them or share same beliefs
just-world bias
people get what the deserve
stereotypes, prejudice, discrimination
stereotype - belief we have on certain people
prejudice - undeserved negative attitude towards group of people
discrimination - involves an action
contact theory
contact between hostile groups will reduce animosity
superordinate goal
goal benefits all the necessities or participants
Muzafer Sheif
study on how easily out-group bias can be created and how superordinate goals can unite
Instrumental aggression
aggressive act is intended to secure a particular end
Hostile aggression
no clear purpose for aggression
frustration-aggression hypothesis
feeling of frustration makes aggression more likely
Prosocial behavior
voluntary behavior that helps another
John Darley and Bibb Latane
bystander effect - the larger the number of people watching the less likely someone will intervene
diffusion of responsibility - assuming someone else will take action
pluralistic ignorance - deciding what is appropriate behavior that should be stopped
Social facilitation
preforming better when others are watching
Social impairment
being watched hurt performance
Conformity
tendency of people to get along with views or actions of others
Solomon Asche
experiment on conformity
Stanley Milgram
obedience studies
more likely to obey authority figures
social loafing
individuals don’t put in as much effort when in a group rather than alone
group polarization
tendency of group to make more extreme decisions that alone
Irving Janis
groupthink - tendacy for some groups to make bad decisions
deindividuation
Philip Zimbardo - prison experiment
loss of self restraint occurs when members of group feel anonymous or aroused